Authors Statistics from 2 Countries
| Country | Count of Articles |
|---|---|
| Indonesia | 19 |
| Nepal | 1 |
Articles
Analysis of The Drivers of Consumer Purchasing Decisions in The Digital Era: The Role of Social Media Marketing, E-Service Quality, and Payment Safety
Abstract
The objective of this study is to examine and analyze the influence of consumer purchasing decisions in digital era by considering the influence of social media marketing, e-service quality, and payment safety. The respondents are 120 university students in Bandung, West Java who use digital platform to purchase products or services. The data is collected by distributing questionnaires to the respondents, and analyzed using the multiple regression analysis with SPSS 26. The findings of this study indicate that consumer purchasing decision is positively and significantly influenced by social media marketing, e-service quality, and payment safety. This means that the owners or managers of products and services sold through online platforms must pay attention to these three aspects, as it will increase the consumer purchase decisions, thus enhancing the company’s profitability.
Read full articleMarketing Policy for Micro, Small, and Medium Enterprises Products After the COVID-19 Pandemic in Sontang Village, Bonai Darussalam District, Rokan Hulu Regency, Riau Indonesia (Study: Salai Fish Products (Smoked Fish))
Abstract
Micro, Small, and Medium Enterprises (MSMEs) are economic businesses carried out by the lower middle class. This business aims to grow and develop its business to support efforts to reduce poverty and poverty and provide new job opportunities. In general, there are three (3) types of businesses that include MSMEs, namely (1) culinary businesses, (2) fashion businesses, and (3) agribusiness businesses. Making salai fish is a culinary business. The raw materials from fishermen's catches are then processed into the final product, which has added value. The object of this study is marketing policies ranging from products, prices, and distribution to promotions. The results showed that procedures in the field of production if you want to increase the income of the production process are carried out twice a week, policies in the area of prices depend on the high low purchasing power of end consumers, policies in the place of distribution try to shorten distribution channels because the longer the distribution channel affects income, and procedures in the business of promotion if the interest of end consumers decreases, it is thought that it is necessary to collaborate with partners such as houses eating, self-service and other services, expanding the market can be done by communicating, increasing selling places and increasing promotions by utilizing online media so that any product produced is sold out, and it is also suggested to MSME entrepreneurs to start cultivating river fish for the long term of the salai fish business
Read full articleEffect of Green Organizational Culture and Green Supply Chain on Company Performance With Profitability as Moderation
Abstract
This study aims to examine the relationship between the influence of Green Organizational Culture and green supply chain management on company performance by adding profitability as a moderating variable. Green Culture Green organizations and supply chains are believed to provide efficiency and innovation in the company's operating processes. The research population is companies that publish sustainability reports for 2020-2021 in a row or not as many as 369 companies. Sampling in this study as many as 112 companies through a purposive sampling method. The test is carried out with Ordinary Least Square with the fulfillment of classical assumption tests including error normality, multicollinearity, heteroscedasticity, and heteroscedasticity tests. The results of this study indicate the relationship between the positive influence of organizational green culture on company performance and profitability strengthens the positive influence of organizational green culture on company performance. This is because the green culture of the organization requires employees to work effectively and efficiently to reduce the impact of major losses on the environment so that the company's goals are expected to be achieved. While the green supply chain shows that there is no positive effect on company performance. Profitability is not able to positively strengthen the influence of green supply chains on company performance because innovation is needed in its implementation.
Read full articleConformity of the Employment Agreement With the Implementation Related to the Pension Fund in Pensioners
Abstract
Wages in old age are very important because life in the old age must have welfare, especially when health is no longer able to support to work properly. Pension funds are something that is highly expected by retirees because work productivity has decreased. Welfare obtained from pension funds is a form of agreement at the outset that must be in accordance with the rights and obligations of workers. From various previous studies, it was found that there is a discrepancy in the practice of pension fund agreements that workers should receive. This study aims to find out and help retirees to convey if there is a discrepancy with the rights they should get from DAPENMA, and help retiree participants to simplify problems regarding updating data that experience several obstacles. This study used a qualitative method by collecting primary data obtained by interviews and questionnaires to DAPENMA PAMSI pension participants. The sample obtained in this study was 31 data on retired participants. The implementation of the pension funds received by participants is in accordance with what was promised by the DAPENMA PAMSI Institution and is in accordance with the government regulation of the Republic of Indonesia no. 76 of 1992 concerning the Employer Pension Fund CHAPTER IV concerning the Rights of participants. And updating data that is felt to have problems by participants is also caused by both parties
Read full articleThe Role of Information Technology as Mediating Variable of Professionalism and Competence in Auditor Performance
Abstract
Large-Scale Social Restrictions (PSBB) in Indonesia have changed how all professions work, including auditors. PSBB situation has led to auditors needing to identify relevant changes to auditors' ability to obtain sufficient and appropriate audit evidence during the pandemic. Information technology is beneficial for auditors during the completion of audit work. This research aims to determine the influence of information technology in mediating professionalism and competence on auditor performance during the Covid-19 pandemic at the Public Accounting Firm in Semarang City. This study used primary data from questionnaires. One hundred and nineteen questionnaires were distributed to seventeen public accounting firms in Semarang, and ninety-one questionnaires can be processed. This study used SEM PLS 3.0 for calculating and analyzing data. The validity and reliability test results show that the indicator is worth using. The results showed that information technology and professionalism significantly affected auditor performance during the Covid-19 pandemic, while competence did not affect auditor performance during the Covid-19 pandemic. Information technology mediates in a complementary manner the influence of professionalism on the performance of auditors. Information technology fully mediates the influence of competence on auditor performance.
Read full articleModel of Start Up Management to Strengthen Student Entrepreneurship Program in The MERDEKA Campus
Abstract
The government's seriousness towards the growth and development of entrepreneurship is felt by universities. One of them is the birth of the Free Learning and Independent Campus (MBKM) program. The Merdeka Campus programs aim to prepare students to become graduates who have the competencies needed in the future and as respond to digital transformation that is happening globally has pushed Indonesia to become a country that excels in giving first to start-up. The research purposes to investigate the implementation of start-up management to strengthen student entrepreneurship program. This research will be conducted at Pasundan University. The method used is the Mix Method approach, namely a quantitative approach (survey) supplemented by qualitative data (interviews and Focus Group Discussions). The survey was conducted to 54 active student respondents at the University, as well as Focus Group Discussions. The results showed that the effect of creativity and innovation on motivation was 42,5% and motivation on management was 33,9%. Due to the small management influence, tools are needed to help improve start-up capabilities in increasing profits, market size and productivity through online interactions with business websites.
Read full articleAnalysis of Online Marketing Strategies Post Pandemic COVID-19
Abstract
This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.
Read full articleThe Influence of Differentiation, Product Quality, Targeting on Interest in Buying Lega Rantauprapat Drinks with Brand Positioning as a Moderating Variable
Abstract
In this era of digitalization, competition for the food and beverage business is increasing rapidly. This can be seen from the many types of food and beverages available in the market. Even though the current situation is not very good due to the pandemic that occurred a few years ago, the number of business actors in Labuhanbatu is increasing. Culinary diversity opens opportunities for business actors in Labuhanbatu to develop their business as a means of serving drinks and food to the people in Labuhanbatu. Various targeting strategies are carried out such as market surveys about products that are most in demand by the community, affordable prices, locations that are suitable for the products being marketed, product marketing processes for all products from all levels of society, and how to provide services to consumers as well as the provision of facilities and infrastructure is a marketing process carried out to attract consumer buying interest. The variables to be examined in this study are Differentiation (X1), Product Quality (X2), Targeting (X3) as independent variables, and Purchase Intention (Y) as the dependent variable, and Brand Positioning (Y) as a moderating variable. The results of the normality test using the P-plot chart were carried out using the Kolmogorov-Smirnov analysis with the condition that Asmp. Sig.(2-tailed)> 0.05, it means that the normal distribution is not disturbed, whereas if the value of Asmp. Sig.(2-tailed) < 0.05, it means that the normal distribution is disturbed. And showing the results of the Kolmogrov-Smirnov statistical analysis in the table it can be seen that the Asymp Sig (2 tailed) value is 0.200 greater than 0.05.
Read full articleAnalysis of The Factors That Influence The Competitive Advantage of SMEs in The City of Bandung
Abstract
This study intends to examine how product innovation and market orientation affect competitive advantage. The focus of this study is on SMEs producing textiles in Bandung. The phrasing of the research question is how market orientation and product innovation impact competitive advantage both separately and concurrently. 50 questionnaires were given using the quota sampling technique to SMEs in the textile industry in Bandung for the purpose of this study. Descriptive and verification research methodologies were employed as the research methodology in this study. Multiple linear regression was employed in the data analysis process. The Statistical Package for Social Science (SPSS) version 22.0 is the data analysis program used. The data analysis results demonstrate that the study hypothesis is verifiable. The finding is that market focus and product innovation significantly and favorably affect competitive advantage. Competitive advantage is positively and significantly impacted by market orientation and positively and significantly impacted by product innovation.
Read full articleInfluence of Work Discipline and Work Motivation Analysis on Increasing Employee Performance
Abstract
The purpose of this study was to analyze the influence of work discipline and work motivation on increasing employee performance in a fish canning company in East Java. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that work discipline has a positive and significant effect on increasing employee performance, the t-count value is 12.303 which is greater than the t-table value of 1.692, testing the second hypothesis (H2) which states that work motivation has a positive and significant effect on increasing employee performance, the t-count value is 9.919, which is greater than the t-table value of 1.692, which means that work discipline and work motivation have a positive and significant effect on increasing employee performance, while the R-square value obtained is 0.815 which states that the work discipline and work motivation variables affect increasing employee performance by 81.50% and the remaining 18.50% is influenced by other variables.
Read full articleEstimation of Multiflier Effect of Public Spending on Economic Growth under Multiple Regimes Regime
Abstract
The paper estimates the multiplier effect of public spending (total government spending) on economic growth (RGDP) from 44 years long time-series database of macro-economic variables from 1974-75 to 2018-19 (Panchayat Regime (1975-1990), Democracy I: Ceremonial Monarch (1991-2005) and Democracy II: Federal (2006-2019)) through structure vector auto-regressive (SVAR) model with tests. The paper provides the above three political regimes based on relationships between public spending and economic growth and the multiplier of public spending on economic growth. As a result, in the three different regimes, their nature, behavior, and dynamics are stationary. Except for real regular spending (RRS) in Democracy I: Ceremonial Monarch (1991-2005) and real capital spending (RCS) in Democracy II: Federal (2006-2019), all coefficient values of SVAR estimate shows a significantly positive relationship between the government spending and economic growth. It indicates a positive multiplier effect of public spending; recurrent spending and capital spending are positive to economic growth, except for GRRE in Democracy I: Ceremonial Monarch (1991-2005) and RCS in Democracy II: Federal (2006-2019). Likewise, in the different political regimes, higher multiplier of total public spending, regular public spending and capital public spending in the Panchayat Regime (1975-1990) are better than successive democratic regimes so-called the people’s centric political regimes: Democracy I: Ceremonial Monarch (1991-2005) and Democracy II: Federal (2006-2019). Besides, except for the Panchayat Regime (1975-1990), the multiplier value of public spending; recurrent spending, and capital spending are lower in Democracy I: Ceremonial Monarch (1991-2005) and then Democracy II: Federal (2006-2019). It indicates the low efficiency of the government spending and budgetary system. Therefore, the government should improve the efficiency of public spending, the ratio of the capital spending, and private investment for improving the higher multiplier variable in long run.
Read full articleDigital-Based Self-Employed Tendencies in Maintaining Income Levels in the Red Zone of COVID-19
Abstract
This study has two objectives: wanting to know the tendency of Self-Employed in the COVID-19 red zone to maintain income levels and the predictive probability of using digitalization to maintain income levels in the COVID-19 Pandemic Era. Secondly, wanting to know the socio-demographic factors of Self-Employed in the red zone and have used a digital approach in their work to maintain income levels during the COVID-19 pandemic. Data sourced from Sakernas August 2020, with logistic regression analysis method. Self-Employed in the red zone of COVID-19 have a lower tendency than those who work in the green zone of COVID-19 to maintain their income level. On the other hand, Self-Employed who have been digitized have a greater probability of increasing their income. Furthermore, Self-Employed with a digital approach who do not work in crowds, do not experience a decrease in working hours, have high skills, and live in villages have a greater probability of maintaining income levels in the red zone of COVID-19.
Read full articleThe Effect of Career Aspiration and Career Calling on Perception of Employability with Opportunity Awareness as an Intervening Variable and Effect of Career Aspiration and Career Calling on Opportunity Awareness and Perceived Employability
Abstract
Perceived employability, career aspirations, career calling, and opportunity awareness are important things that need to be considered for alumni and final year students in higher education because it is related to the preparation they will face after graduating from college, namely when they enter the world. real work. This study uses a sample of alumni and final year students of public and private universities in the city of Semarang. The sample used is 100 respondents and data processing is done using SMART PLS3. The results show that career aspirations have a positive and significant effect on opportunity awareness, career aspirations have a negative and significant effect on perceived employability, career calling have a positive and significant impact on opportunity awareness, career calling have a negative and significant effect onperceived employability, opportunity awareness has a positive and significant impact on perception employability, while the opportunity awareness variable is able to mediate the effect of career aspirations on perceived employability, and opportunity awareness is able to mediate the effect of career calling on perceived employability.
Read full articleThe The Impact of Green Price, Green Promotion, and Green Place on the Economy of Communities in Tourism Areas through Environmental Sustainability Entering the New Normal
Abstract
This study aims to analyze and explain (1) determine the effect of Green Marketing on environmental sustainability in tourists; (2) To find out the effect of Green Marketing on the economy of the community in tourists; (3) To determine the effect of environmental sustainability on the economy of the community in tourist areas; (4) To determine the effect of Green Marketing (green price, green promotion and green place) on the economy of the community in tourist areas through environmental sustainability as an intervening variable. This study uses a data collection method with a questionnaire with a quantitative approach. The population that becomes the object of research is tourists who visit tourist areas in Malang Raya. Testing the analysis using SEM with the Smart PLS analysis tool. Green price does not directly affect the sustainability of the environment, while green promotion and green place directly affect environmental sustainability. Green prices, green promotions, and green places do not have a direct effect on the community economy, while environmental sustainability has a direct effect on the community economy. Green prices do not indirectly affect the community economy through environmental sustainability, while green promotion and green places indirectly affect the community. Community economy through environmental sustainability.
Read full articleImplementation of Digital Marketing in Building Padang City Branding
Abstract
Competition between tourism marketers and tourists occurs on social media. As the Internet advances, travelers have begun to take on the role of content producers and have started uploading photos, videos, and travel comments – on Facebook, Instagram, Twitter, and YouTube –, and even making recommendations of sites or places visited and services received. 1) the purpose of the research (The purpose of this study is to examine how digital marketing is used as a promotional tool for city branding. City branding managers need to recognize the social working method of social media which is characterized as a storytelling space and requires active story makers). 3) the results (The findings show that city area managers are required to master the internet and digital marketing, including storytelling techniques to promote their city branding). 4) major findings (The status and social network of a storyteller also play a key role in city branding marketing). 2) data, materials, and methodology (This study focuses on the city of Padang but can also be applied to other cities).
Read full articleThe Influence of Human Relation and Work Environment on Employee Performance at Industry and Trade Office of North Sumatera Province
Abstract
The study aims at analyzing the influence of human relation and work environment on employee performance at the office of Industry and Trade in North Sumatera. The respondents of this study consists of 71 employees of the Industry and Trade office. In collecting data, the study administered the questionnaires which were then analyzed using multiple linear regression analysis. The equation model was managed through statistical procedures using the SPSS for Windows version 21 application.The results of the research showed that human relation and work environment partially have a positive and significant effect on the performance of employees at the office of Industry and Trade of North Sumatra Province. In addition, human relation and work environment simultaneously have a positive and significant effect on the performance of employees of the office of Industry and Trade of North Sumatra Province.
Read full articleKnowledge Sharing in Organization: Increasing Job Performance through Absorptive Capacity and Transformational Leadership
Abstract
Currently, organizations across a range of industries actively encourage knowledge sharing to boost employee productivity and organizational competitiveness. However, despite enormous efforts made by organizations to encourage knowledge sharing among their staff, many individuals are hesitant to do so. Therefore, this study attempts to identify the antecedent and consequences of knowledge sharing. This study considers the role of transformational leadership as a contextual factor that acts as moderator in the linkage between absorptive capacity and knowledge sharing. By providing questionnaires to the samples, namely 200 bank employees in Bandung City, West Java Province, a quantitative approach with a survey method is used. Utilizing structural equation modeling (SEM), the data is examined with AMOS software. The results indicate that absorptive capacity has a favorable impact on knowledge sharing, which in turn has a beneficial impact on job performance. Knowledge sharing also acts as a mediator between absorptive capacity and job performance. In addition, absorptive capacity's impact on knowledge sharing is moderated by transformational leadership. This work adds to the body of research on knowledge management in organization by confirming the antecedents and consequences of knowledge sharing aspect, namely absorptive capacity and employee performance.
Read full articleThe Influence of Budget Participation, Clarity of Budget Targets on Managerial Performance
Abstract
This study aims to determine and examine the partial and simultaneous effects on managerial performance of participation in budgeting and clear budget targets. In this examination the instrument utilized was a questionnire. This study employs a likert-shaped ordinal scale as the variable measurement scale. At PT Semen Baturaja (Persero) Tbk, there were 40 respondents in this study, with 20 managers and 20 supervisors each. SPSS 26 was used with the assistance of test revealed that managerial performance at PT Semen Baturaja (Persero) Tbk was influenced by partially budgeting participation, with a significant value of 0,000 < 0,05, while managerial performance there was unaffected by clear budget targets, with a significant value of 0,620 > 0,05. Additionally, the results of the research hypothesis test demonstrate that managerial performance was impacted simultaneously by budgeting participation and the clarity of budget targets at PT Semen Baturaja (Persero) Tbk with a value 0,000 < 0,05 and Fvalue > Ftable which was 29,545 > 3,25.
Read full articleInfluencer’s Trustworthiness for Car Purchase
Abstract
Determine the effect of trustworthiness, customer participation behaviour, customer citizenship behaviour, and expected brand value towards purchase intention in high involvement product. This research uses purposive sampling, quantitative approach and SEM-PLS method with the Smart-PLS version 4 software. All direct effects are proven as significant and affective, except for trustworthiness effect against customer participation behaviour, and customer participation behaviour against brand expected value. All mediation effects are not significant, except for expected brand value’s mediation variables which mediate trustworthiness with purchase intention. There is no moderation effect by para-social relationship between neither trustworthiness and customer participation behaviour, nor trustworthiness and customer citizenship behaviour. Novelty of this research can be found in the research object itself, which is influencer's influence on products' high involvement with independent trustworthiness as variable, where automotive influencer is used as research object. Moreover, this research is conducted in a different country than previous research. Building trust is one of the most important things in ensuring the success of customer citizenship behavior, by giving key updates via various social media or brand influencer. Brand owners could also increase their own involvement in exploring social media, one of the examples is by doing campaign to communicate and interact with customers, reviews, comments, and votes. Brand owners could also consider whether Fitra Eri is the most suitable automotive influencer to promote their brand, in accordance with their objectives. The conclusions taken from the research in another countries, cultures, or influencers cannot be generalized. Followers’ intention of following the influencer is not necessarily related with their purchase intention.
Read full articleThe Role of Service Quality on The Operational Effectiveness of E-Banking Services
Abstract
The purpose of this study was to determine the role of service quality on operational effectiveness in e-banking. The type of data used in this study is primary data collected from the e-banking user community. Primary data in the form of written questions in the form of a questionnaire given to 150 respondents. Respondents were selected based on Non Probability Sampling. The independent variable in this study is service quality (X1), while the dependent variable in this study is the operational effectiveness of e-banking services (Y). The results of this study can be concluded that the service quality variable plays a role in the operational effectiveness of e-banking services.
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