Analysis of Online Marketing Strategies Post Pandemic COVID-19
https://doi.org/10.35877/454RI.qems1381
Keywords:
Pandemic; Marketing; Online.
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Abstract
This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.
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Titin Endrawati, Bangkara, A., Irdiana, S., Antoni, & Siregar, A. P. (2022). Challenge And Opportunity Of Marketing Digital-Based For Business Owners During Pandemic In Indonesia. Indonesian Interdisciplinary Journal of Sharia Economics, 5(2), 653–671.
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Arikunto, S. (2010). Prosedur Penelitian (Suatu Pendekatan Praktik). Rineka Cipta.
Astari, N. (2021). A Literature Review: Digital Marketing Trends in Indonesia During the COVID-19 Pandemic. Channel: Jurnal Komunikasi, 9(2), 125. https://doi.org/10.12928/channel.v9i2.20836
Ayu Mirah Anjasmara Putri, & Sanica, I. G. (2022). Digital Marketing Strategy to Survive During COVID-19 Pandemic. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(1), 27–33. https://doi.org/10.29040/ijebar.v6i2.4048
Bala Sanger, V., Waheeda Jalaludin, F., Lit Cheng, T., & Abdul Rahim, F. (2021). More Important Than Ever: Embracing Digital marketing to Survive COVID-19. CoMBInES, 1(1), 74–89.
Chawla, D., Wagh, P., Ali, S., Jadhav, U., & Ghewade, B. (2020). Impact of COVID 19 pandemic on digital marketing. Indian Journal of Forensic Medicine and Toxicology, 14(4), 6807–6810. https://doi.org/10.37506/ijfmt.v14i4.12689
Effendy, A. A., Mas’adi, M., & Murtiyoko, H. (2021). Implementation of Digital Marketing Strategies to Increase Sales during the Covid-19 Pandemic. Kontigensi : Jurnal Ilmiah Manajemen, 9(1), 155–163. https://doi.org/10.56457/jimk.v9i1.108
Hanif, N. A., & Suswanta. (2022). Digital tourism branding post-pandemic covid-19 on Twitter : Thailand dan Malaysia case study. Jurnal Studi Komunikasi, 6(November), 903–920. https://doi.org/10.25139/jsk.v6i3.4856
Harianto, R. A., & Sari, P. N. (2021). Strategic digitalization of UMKM business as an alternative to survive the COVID-19 pandemic. Linguistics and Culture Review, 5(S1), 617–623. https://doi.org/10.21744/lingcure.v5ns1.1446
Haryadi, H., Azhari, A., & Peker, K. (2022). Comparative Study of Technology Approaches in Using Online Marketing Strategies for Small and Medium Enterprises in Indonesia During the COVID-19 PANDEMIC. Mobile and Forensics, 3(2), 85–97. https://doi.org/10.12928/mf.v3i2.6017
Hidayah, B. N., Sholikah, R., Setyowati, G., & Safitri, D. (2022). Optimization of Online Marketing Strategies in The Middle of The Covid-19 Pandemic in Improving MSME ’ s Sales. International Journal of Economics, Management, Business and Social Science, 2(3), 449–459.
Irwanto, J., Murniati, W., & Fauziyah, A. (2021). Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method. International Journal of Entrepreneurship and Business Development, 4(6), 886–892.
Junusi, R. El. (2020). Digital Marketing During the Pandemic Period; A Study of Islamic Perspective. Journal of Digital Marketing and Halal Industry, 2(1), 15. https://doi.org/10.21580/jdmhi.2020.2.1.5717
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management …, 3(5), 112–118.
Meisaroh, F., Sudarmiatin, S., & ... (2022). the Importance of Digital Marketing Strategy Emos Marketplace During Covid-19 Pandemic Period. Proceeding 2nd International Conference on Business & Social Sciences, 430–439.
Mulatsih, Utami, B., & Indira, C. K. (2022). Online / E Commerce Marketing Data in 2019. Fair Value : Jurnal Ilmiah Akuntansi Dan Keuangan, 4(6), 2183–2188.
Nyoko, A. E. L. (2022). The role of social media marketing during the Covid-19 pandemic. Jurnal Manajemen Maranatha, 21(2), 113–120. https://doi.org/10.28932/jmm.v21i2.4667
Omer, M. (2021). Pandemic covid-19: impact on digital marketing. Journal of Contemporary Issues in Business and Government, 27(4), 2021. https://doi.org/10.47750/cibg.2021.27.04.014
Putri, K. N., & Hermawan, D. (2021). Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach. International Journal of Entrepreneurship, Business and Creative Economy, 1(1), 39–56. https://doi.org/10.31098/ijebce.v1i1.443
Sitorus, N., Juliana, J., Maleachi, S., Djakasaputra, A., & Prabowo, G. (2021). Café Marketing Strategy Analysis in The Covid-19 Pandemic. International Journal of Social and Management Studies, 2(5), 44–53.
Sugiat, M., & Chaerudin, I. (2021). The Role of Changes in Customer Behavior on Smart Marketing Strategies in The Post-Covid Pandemic Era. Journal of Economics and Business UBS, 10(2), 110–117. https://doi.org/10.52644/joeb.v10i2.72
Sulasih, S., & Adawiyah, W. R. (2021). Marketing Strategy Implementation, System Managers Adapt and Reshape Business Strategy for Pandemic. Perwira International Journal of Economics & Business, 1(1), 8–18. https://doi.org/10.54199/pijeb.v1i1.41
Titin Endrawati, Bangkara, A., Irdiana, S., Antoni, & Siregar, A. P. (2022). Challenge And Opportunity Of Marketing Digital-Based For Business Owners During Pandemic In Indonesia. Indonesian Interdisciplinary Journal of Sharia Economics, 5(2), 653–671.
Widjaja, G., Sijabat, H. H., Saepullah, A., Arief, A. S., & Juliana. (2022). Identification Of Creative Economy Marketing Strategies After The Covid-19 Pandemic Disruption. Enrichment: Journal of Management, 12(3), 2403–2412.
Published
2023-01-01
Issue
Section
Articles
How to Cite
Destina Paningrum, Andry Mochammad Ramdan, Tri Febrina Melinda, Okta Karneli, & Tito Irwanto. (2023). Analysis of Online Marketing Strategies Post Pandemic COVID-19. Quantitative Economics and Management Studies, 4(1), 61-65. https://doi.org/10.35877/454RI.qems1381
