Model of Start Up Management to Strengthen Student Entrepreneurship Program in The MERDEKA Campus
DOI:
https://doi.org/10.35877/454RI.qems1369Keywords:
Entrepreneurship, Merdeka Campus, Manajemen, Start-UpAbstract
The government's seriousness towards the growth and development of entrepreneurship is felt by universities. One of them is the birth of the Free Learning and Independent Campus (MBKM) program. The Merdeka Campus programs aim to prepare students to become graduates who have the competencies needed in the future and as respond to digital transformation that is happening globally has pushed Indonesia to become a country that excels in giving first to start-up. The research purposes to investigate the implementation of start-up management to strengthen student entrepreneurship program. This research will be conducted at Pasundan University. The method used is the Mix Method approach, namely a quantitative approach (survey) supplemented by qualitative data (interviews and Focus Group Discussions). The survey was conducted to 54 active student respondents at the University, as well as Focus Group Discussions. The results showed that the effect of creativity and innovation on motivation was 42,5% and motivation on management was 33,9%. Due to the small management influence, tools are needed to help improve start-up capabilities in increasing profits, market size and productivity through online interactions with business websites.
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Shahab, Y., Chengang, Y., Arbizu, A. D., & Haider, M. J. (2019). Entrepreneurial self-efficacy and intention: do entrepreneurial creativity and education matter? International Journal of Entrepreneurial Behaviour and Research, 25(2), 259–280. https://doi.org/10.1108/IJEBR-12-2017-0522
Sitompul, D. P., Salqaura, S. A., Rini, E. S., & Sembiring, B. K. F. (2021). Implementation of entrepreneurial marketing in improving sustainability performance of SME in pandemic age: case study on start up in Medan. International Journal of Business, Economics & Management, 4(2), 301–309. https://doi.org/10.31295/IJBEM.V4N2.1643
Sunarya, T. M. (2017). Universitas Siliwangi. Journal of Chemical Information and Modeling, 53(9). file:///C:/Users/User/Downloads/fvm939e.pdf
Suryana. (2008). Kewirausahaan dan manajemen Usaha kecil. Salemba empat.
Thompson, L. L., Thompson, L. L., & Choi, H.-S. (2013). Creativity and innovation in organizational teams.
Wahid;, M. dan A. (2006). Membangun Karakter dan Kepribadian Kewirausahaan. Graha Ilmu.
Wahid, M. (2006). Membangun Karakter dan Kepribadian Kewirausahaan. Graha Ilmu.
Zimmerer, T. W. . S. N. M. . W. D. D. A. K. (2009). Kewirausahaan dan Manajemen Usaha Kecil.
Alma, B. (2019). Kewirausahaan?: untuk mahasiswa dan umum?: Vol. Cetakan 24 (Edisi 2). CV Alfabeta.
Avanti Fontana. (2011). Innovate we can?!?: manajemen inovasi dan penciptaan nilai individu, organisasi, masyarakat (1st ed.). Cipta Inovasi Sejahtera, 2011.
Blank, S. (2016). The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations. Steveblank.Com.
Cropley, D. H., Kaufman, J. C., & Cropley, A. J. (2011). Measuring creativity for innovation management. Journal of Technology Management and Innovation, 6(3), 13–40. https://doi.org/10.4067/s0718-27242011000300002
DeGraff, J. T, & Lawrence, K. A. (2022). Creativity at work?: developing the right practices to make innovation happen. Jossey-Bass, A Wiley Co. A Wiley Co.
DeGraff, Jeffrey Thomas., & Lawrence, K. A. (2002). Creativity at work?: developing the right practices to make innovation happen. Jossey-Bass, A Wiley Co.
Drucker, P. F. (2015). INNOVATION AND ENTREPRENNEURSHIP Practice and Principles (1st Reprin). Taylor & Francis.
Fanchini, A., Jongbloed, J., & Dirani, A. (2019). Examining the well-being and creativity of schoolchildren in France. Cambridge Journal of Education. https://doi.org/10.1080/0305764X.2018.1536197
Fetrati, M., & Nielsen, A. P. (2020). The association between creativity and innovation?: A literature review The association between creativity and innovation?: A literature review Mahdieh A . Fetrati * Anders Paarup Nielsen. September.
Firmansyah, M. A., & Roosmawarni, A. (2020). Kewirausahaan (Dasar dan Konsep). Qiara Media.
Geraldo, J. V. and P. M. G. (2019). What do Investors Look For In A Startup Business Plan? - Document - Gale OneFile: Informe Académico. Revista de Empreendedorismo e Gestao de Pequenas Empresas, 8(3), 231–245.
Ginzberg, E., Horowitz, I. L., & Ginzberg, E. (2010). The Economist as a Public intellectual. Transaction.
Griffin, R. W. (2016). Management (12th ed.). Cengage Learning.
Hamdan, H. (2016). Model Inkubator Bisnis Untuk Menumbuhkan Kompetensi Kewirausahaan. Jurnal Penelitian Pendidikan, 13(1). https://doi.org/10.17509/jpp.v13i1.3510
Jones, G. R, & George, J. M. (2014). Essentials of contemporary management (6th ed.). NcGraw-Hill Education.
Jones, Gareth R., & George, J. M. (2014). Essentials of contemporary management (6th ed.). McGraw-Hill Education.
L., A. L. E. (2009). Manajemen inovasi?: Transformasi organisasi kelas dunia (Cetakan Pertama). CV Alfabeta.
Lubart, T. I., & Mouchiroud, C. (2003). Creativity: A source of difficulty in problem solving. In The Psychology of Problem Solving (pp. 127–148). Cambridge University Press. https://doi.org/10.1017/CBO9780511615771.005
M. A., J., Ferdiana, R., & Fauziyati, S. (2017). Analisis Faktor Keberhasilan Startup Digital di Yogyakarta Mardi Arya Jaya. Prosiding SNATIF, 4(1). urnal.umk.ac.id/index.php/SNA/article/view/1261
Marti’ah, S. (2017). Kewirausahaan Berbasis Teknologi (Technopreneurship) dalam Perspektif Ilmu Pendidikan. Edutic - Scientific Journal of Informatics Education, 3(2), 75–82. https://doi.org/10.21107/edutic.v3i2.2927
Moelyono, M. (2010). Menggerakkan ekonomi kreatif?: antara tuntutan dan kebutuhan. Rajawali Press.
Morris, M. H., & Lewis, P. S. (1995). The determinants of entrepreneurial activity: Implications for marketing. European Journal of Marketing, 29(7), 31–48. https://doi.org/10.1108/03090569510094991
Nainggolan, R. (2019). Model Manajemen Rantai Pasokan Pada Start Up Business. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 2(2).
Nana Sudjana. (2002). Dasar-dasar Proses Belajar Mengajar. Sinar Baru.
Nass, L., & Coulter, M. (2001). Entrepreneurship in action, first edition, Mary K. Coulter?: instructor’s manual with test item file and video guide. Prentice Hall.
Reis, E. (2016). The Lean Startup (Indonesian Edition). Bentang Pustaka.
Riyanto, F., & Jamaaluddin, J. (2018). Peran Pengusaha Startup dalam Rangka Memajukan Perekonomian Bangsa. 3rd Annual Applied Science and Engineering Conference. Aasec, 1–5.
Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition of Creativity. Creativity Research Journal, 24(1), 92–96. https://doi.org/10.1080/10400419.2012.650092
Santosa, I. (2014). Masalah dan Tantangan Pengembangan. Jurnal Inovasi Dan Kewirausahaan, 3(3), 203–207.
Santosa, Imam. (2014). Masalah dan Tantangan Pengembangan. Jurnal Inovasi Dan Kewirausahaan, 3(3), 203–207.
Saragih, & Elsa, O. (2019). Memahami Sikap Genrrasi Z di Jakarta mengenai Pesan GenRe Indonesia. Universitas Bakrie, Jakarta.
Saragih, R. (2017). Jurnal kewirausahaan. Jurnal Kewiraushaan, 3(2).
Shahab, Y., Chengang, Y., Arbizu, A. D., & Haider, M. J. (2019). Entrepreneurial self-efficacy and intention: do entrepreneurial creativity and education matter? International Journal of Entrepreneurial Behaviour and Research, 25(2), 259–280. https://doi.org/10.1108/IJEBR-12-2017-0522
Sitompul, D. P., Salqaura, S. A., Rini, E. S., & Sembiring, B. K. F. (2021). Implementation of entrepreneurial marketing in improving sustainability performance of SME in pandemic age: case study on start up in Medan. International Journal of Business, Economics & Management, 4(2), 301–309. https://doi.org/10.31295/IJBEM.V4N2.1643
Sunarya, T. M. (2017). Universitas Siliwangi. Journal of Chemical Information and Modeling, 53(9). file:///C:/Users/User/Downloads/fvm939e.pdf
Suryana. (2008). Kewirausahaan dan manajemen Usaha kecil. Salemba empat.
Thompson, L. L., Thompson, L. L., & Choi, H.-S. (2013). Creativity and innovation in organizational teams.
Wahid;, M. dan A. (2006). Membangun Karakter dan Kepribadian Kewirausahaan. Graha Ilmu.
Wahid, M. (2006). Membangun Karakter dan Kepribadian Kewirausahaan. Graha Ilmu.
Zimmerer, T. W. . S. N. M. . W. D. D. A. K. (2009). Kewirausahaan dan Manajemen Usaha Kecil.
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Published
2023-01-01
How to Cite
Ida Hindarsah, Yuce Sariningsih, Yusep Ikrawan, Heri Erlangga, Erik, & Andry Mochamad Ramdan. (2023). Model of Start Up Management to Strengthen Student Entrepreneurship Program in The MERDEKA Campus. Quantitative Economics and Management Studies, 4(1), 51–60. https://doi.org/10.35877/454RI.qems1369
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