Vol. 6 No. 5 (2025)

Abstract

The study investigated the contribution of digital automation technologies towards environmental sustainability practices of companies in Nigeria, and their level of implementation of these technologies. Four research questions were raised to achieve the study objectives. Cross-sectional survey design was used in the study. A sample size of one hundred and eighty-nine (189) respondents were drawn from a target population of accountants, top business managers, and Information Technology experts of manufacturing firms in Nigeria. Primary data were collected from the respondents with the use of a 4-point Likert-based questionnaire. Analysis of data collected was achieved by using frequency counts and Spearman Ranked Order Correlation Coefficient. The results showed that only Internet of Services have been implemented to a high degree while other elements of industry 4.0 have low implementation in Nigeria. It was equally found that digital automation technology implementation significantly enhances waste management practices, reduction in carbon emission, and natural resource use efficiency. The study recommends that managers of manufacturing firms in Nigeria should endeavour to acquire, implement and maintain digitized manufacturing facilities that use connected devices, machinery and production systems to continuously collect and share data in order to help the firms achieve more efficiency in their production processes.

Abstract

This study investigates whether and how entrepreneurship education (EE) shapes university students’ entrepreneurial intention (EI) in Makassar, Indonesia, focusing on the roles of financial literacy (FL) and entrepreneurial literacy (EL). We conducted a cross-sectional survey of students who had taken entrepreneurship-related courses. Regression-based path analysis was used to estimate direct effects from EE to EI and to test capability-building links from EE to FL and EL. We examined both indirect (mediation) effects via FL and EL using bootstrapped estimates and the conditional (moderation) influence of FL and EL on the EE?EI relationship. EE exerts a positive and significant direct effect on EI (? = 0.276, p < .001). EE also predicts higher levels of FL and EL, and each literacy is positively associated with EI. Indirect-effect tests indicate partial mediation: EE increases EI in part because it builds FL and EL, which subsequently elevate intention. In addition, higher levels of FL and EL strengthen the EE?EI link, consistent with a conditional (moderation) role for these literacies. EE is most impactful when it is competence-rich. Embedding structured financial planning, market validation, and venture design practices into EE—paired with authentic assessments (e.g., pro formas, MVPs, incubator sprints)—should yield larger gains in EI than theory-only formats. By jointly modeling capability-building (mediation) and capability-amplifying (moderation) roles of FL and EL, this study clarifies how and when EE translates into stronger entrepreneurial intention in an emerging-market higher-education context.

Abstract

Abstract
The phenomenon of employee performance at PTPN IV Regional II Kebun Adolina, Perbaungan District shows a downward trend from year to year. Based on performance assessment data, there are still certain aspects that require attention and strengthening, one of which is through the role of innovation culture, career development, and increasing employee involvement. The purpose of the study was to determine the Influence of Innovation Culture, Career Development and Employee Involvement on Employee Performance at PTP N IV Regional II Kebun Adolina, Perbaungan District. The type of research used in this study is quantitative research. Quantitative research is a research method based on the positivism paradigm, where the data collected is in the form of numbers and analyzed using statistical techniques. The location of the research was conducted at PTPN IV Regional II Kebun Adolina, which is located in Perbaungan District, Serdang Bedagai Regency, North Sumatra Province. Thus, this study will focus on employees in Afd 3 and 4 to understand the culture of innovation, career development, and employee involvement on the performance of PTPN IV Regional II Kebun Adolina Kecamatan employees with a sample of 75 employees. Based on the results of the simultaneous test (F test), it is known that the Fcount value is 26.445 and the significance value is 0.000 which is smaller than 0.05. By using the Ftable value of 3.226 (df1 = 3 and df2 = 71), then Fcount> Ftable, so it can be concluded that Innovation Culture, Career Development, and Employee Involvement simultaneously have a significant effect on Employee Performance at PTPN IV Regional II Kebun Adolina Kecamatan Perbaungan.

Keywords: Innovation Culture; Career Development; Employee Performance

Abstract

This study aims to analyze the impact of digital marketing and pricing on consumer buying interest and customer satisfaction at three bakery shops in Mataram City: Delicious Mooik, Luna Bakery, and Mirasa Bakery. The research method used is descriptive quantitative with a survey approach. A sample of 105 respondents was taken using accidental sampling technique and analyzed using multiple linear regression with the help of SPSS software.  The results showed that digital marketing contributed 30.3% to purchase intention, while pricing had a greater influence, at 54%. When combined, the effect increases to 59.8%. Digital marketing also contributed 32% to customer satisfaction, while pricing had a more dominant impact, at 49.8%. Simultaneously, these two variables influence customer satisfaction by 57.2%. Pricing has a more dominant influence than digital marketing on both dependent variables.  The implications of this study indicate that bakery businesses in Mataram City need to prioritize competitive pricing strategies, such as ensuring price compatibility with product quality and benefits. On the other hand, optimizing digital marketing by utilizing social media and e-commerce platforms can increase customer interaction and brand trust, thereby supporting increased customer satisfaction and long-term loyalty. This combination of strategies is important to create sustainable competitiveness in the bakery industry.

Abstract

Strategic leadership and strategic theory are two fundamental pillars in the management of modern organizations, particularly amidst the increasing complexity of the global environment. This study aims to explore and synthesize the relationship between strategic theory and strategic leadership practices through a comprehensive literature review. A qualitative, systematic approach was employed to analyze fifteen relevant national and international scholarly articles, selected based on inclusion criteria such as topic relevance, methodological rigor, and publication recency (2020–2025). Findings reveal that the success of organizational strategy is closely linked to the quality of leadership in navigating both external and internal dynamics. Adaptive strategies such as strategic imitation and redeployment require leaders who are analytically sharp and agile in decision-making. Furthermore, leadership styles such as transformational, servant, and authentic leadership significantly contribute to improved organizational performance, employee engagement, and the fostering of innovative cultures. The personal values of leaders, digital competencies, and the ability to interpret socio-political dynamics also emerge as key factors in effective strategy execution. This review provides theoretical contributions to the understanding of how leadership and strategy co-evolve and offers practical insights for leadership development and organizational transformation. The study underscores the importance of interdisciplinary approaches in preparing future-ready, ethical, and innovation-driven strategic leaders.

Keywords: Strategic Leadership, Strategic Theory, Organizational Innovation, Transformational Leadership, Adaptive Change

Abstract

The purpose of the study was to analyze the level of compliance in the management of the Village Fund based on the regulation of the minister of home affairs no 20 of 2018. The method used in this research is This research uses an evaluative research method with a quantitative approach. data collection techniques in the form of interviews and documentation obtained directly from sources. The results found are that the management of the Village Fund in Palasa Village as a whole is in accordance with the regulations of the Minister of Home Affairs No. 20 of 2018, but there is a stage, namely the implementation stage, which still does not use Reserve funds that can be used when facing unexpected needs or emergencies. This is because the available funds are still insufficient to be budgeted as reserve funds. In addition, the stages and processes of planning, implementation, administration, reporting and accountability are in accordance with the regulation of the minister of home affairs no 20 of 2018.

Abstract

This study investigates the comparative influence of Foreign Direct Investment (FDI) and Domestic Direct Investment (DDI) on the Open Unemployment Rate (OUR) in Bandung Regency. This study utilizes annual time-series data covering the period from 2007 to 2024 for the OUR variable, as well as deflated FDI and DDI realization values. The methodology adopted is a quantitative approach with an Ordinary Least Squares (OLS) regression model specified in a log-log form to analyze the elasticity relationship between variables. The model estimation results show that DDI has a negative and statistically significant effect on the OUR, with an elasticity coefficient of -0.285, implying that a 1% increase in real DDI will decrease the OUR by 0.285%. Conversely, FDI was found to have no statistically significant effect on the OUR at a 5% significance level. The main finding of this research is the clear difference in effectiveness between the two capital sources in local labor absorption. DDI proves to be a strong determinant in reducing unemployment, whereas FDI, despite its volume, shows no significant statistical impact. This finding highlights that domestic investment plays a more crucial and direct role in addressing unemployment issues at the regency level, such as in Bandung Regency.

Keywords: Foreign Direct Investment, Domestic Direct Investment, Open Unemployment Rate, OLS Regression

Abstract

This study aims to analyze the influence of knowledge management and innovation on competitive advantage among micro, small, and medium enterprises (MSMEs) in the creative sector in Medan City. The research focuses on MSME actors located in Medan Polonia District, a prominent hub for creative economic activities with dynamic business growth. A quantitative approach was employed using a survey method and structured questionnaires distributed to 100 respondents. Data were analyzed using multiple linear regression with the aid of SPSS version 26. The results reveal that both knowledge management and innovation have a significant and positive influence on competitive advantage, both partially and simultaneously. Among the dimensions of knowledge management, knowledge sharing emerged as the most dominant indicator, while collaborative innovation was the leading factor within the innovation variable. These findings indicate that integrating systematic knowledge processes with a continuous innovation culture enhances MSMEs’ ability to compete, respond to customer needs, and offer uniqueness in their products and services. This study supports the resource-based view (RBV) and dynamic capabilities theory, which suggest that knowledge and innovation are strategic, inimitable resources that drive long-term competitive advantage. The practical implications emphasize the importance of training, digitalization, and collaborative innovation ecosystems to strengthen the competitive capacity of MSMEs in Indonesia’s creative industries. Future studies are recommended to examine the role of digital literacy, leadership, and technological readiness as supporting variables in the sustainable development of competitive advantage among MSMEs.

Abstract

The concept of financial liberalization emerged in the early 1970s from the seminal works of McKinnon (1973) and Shaw (1973). These authors conceptualized financial sector liberalization as a key mechanism through which financial development could enhance economic growth. Their theory was well received by international institutions such as the International Monetary Fund (IMF) and the World Bank, which later promoted financial liberalization as a cornerstone policy to stimulate development in emerging economies.
According to this framework, liberalizing the financial sector facilitates more efficient mobilization and allocation of financial resources. It also strengthens the coordination between savings and investment, thereby contributing to macroeconomic stability and long-term growth. This article aims to empirically assess the impact of financial liberalization on private savings. To this end, we employ the Ordinary Least Squares (OLS) method along with stationarity tests to examine the relationship between financial liberalization indicators and private savings in Maghreb Arab countries over the 2008-2016 period. The econometric results reveal that economic growth achieved during the period was accompanied by an increase in real per capita income, which in turn positively influenced private savings levels across the region.

Abstract

This study examines the influence of regional dependence, capital expenditure productivity, and regional investment intensity on regional financial sustainability, with the establishment of reserve funds as a moderating variable. Using panel data from the provinces of Aceh and Papua from 2016 to 2022, the research applies quantitative methods through multiple regression analysis and Moderated Regression Analysis (MRA). The findings reveal that high regional dependence negatively affects financial sustainability, while productive capital expenditure and strong investment intensity contribute positively. Moreover, the presence of reserve funds significantly moderates these relationships strengthening positive effects and weakening negative impacts. These results highlight the importance of balanced financial autonomy and strategic fiscal management in achieving sustainable regional development. The implications suggest that local governments should prioritize increasing financial independence, optimize capital expenditures, and develop reserve funds to enhance fiscal resilience

Abstract

This study aims to analyze the influence of TOE Factor and Entrepreneurial Orientation on the Social Media-relayed Performance of multi-industry MSMEs in the Greater Jakarta area, considering the mediating role of Innovation Capability, and CRM Capability, as well as the role of Social Media Adoption moderation. MSMEs were chosen because of their significant role in the national economy, but still face challenges in optimizing digital technology, especially social media. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, and involves 243 respondents from multi-industry MSME actors in the Greater Jakarta area to answer surveys distributed online and offline. The results showed that Innovation Capability significantly mediated the relationship between TOE Factor and Social Media-related Performance, and CRM Capability significantly mediated the relationship between Entrepreneurial Orientation and Social Media-related Performance. In contrast, Social Media Adoption does not play a significant role as a moderator in strengthening relationships between variables. These findings make a theoretical contribution to the development of the Dynamic Capability Theory and TOE framework by emphasizing the importance of organizational readiness and strategic orientation in building customer-based digital capabilities. Practically, these results emphasize that the digitalization of MSMEs is not enough just with social media adoption, but requires structural readiness, entrepreneurial leadership, and a consistent customer management system. This research also provides relevant managerial implications for MSME owners, policymakers, and business training and mentoring providers.

Abstract

This study examined the effect of firm size on cash levels among listed healthcare firms in Nigeria. This study adopts an ex-post facto research design. The population and sample size were made up of 7 listed healthcare firms and 5 listed healthcare firms, respectively. Secondary data for the study were sourced from firms’ annual reports from 2014 to 2023. Descriptive analysis was carried out, while ordinary least square regression was used to test the hypotheses. The findings revealed that firm size has a significant positive effect on cash levels of listed healthcare firms in Nigeria (b = 0.052022; p-value = 0.0260). In conclusion, as firms grow in size, their ability to maintain higher cash balances increases. The study recommends that small healthcare firms should prioritize strategic growth initiatives such as mergers, acquisitions, or market expansion to increase their size and enhance their ability to accumulate and maintain higher cash reserves. This study contributes to knowledge by providing empirical evidence on the relationship between firm size and cash levels in the Nigerian healthcare sector, an area with limited prior research.

Abstract

The rapid growth of social media users presents new challenges, one of which is the phenomenon known as Fear of Missing Out (FoMO), which drives impulsive consumer behavior. This study investigates FoMO and its impact on Purchase Intention when using the Paylater payment method for smartphone purchases. It analyzes the relationships between the Imitation of Influencers, Social Comparison, Materialism, and Purchase Intention. The research sample includes 150 respondents from Jakarta, Bogor, Tangerang, Depok, and Bekasi, all of whom are active social media users who have used Paylater for smartphone purchases. Data were analyzed using the Structural Equation Model (SEM) approach. The results reveal that the Imitation of Influencers significantly affects Social Comparison and Materialism among millennials. Social Comparison significantly impacts FoMO, which in turn influences Purchase Intention. Additionally, Materialism significantly affects Purchase Intention. However, Social Comparison does not have a significant effect on Materialism. This study highlights how FoMO and Materialism are triggered by the lifestyles promoted by influencers and the convenience of Paylater payment methods, which drive consumption behavior among millennials. The findings provide insights into marketing strategies targeting consumers based on prevailing social trends.   

Abstract

This study aims to develop an innovative school waste bank model based on social entrepreneurship using the Business Model Canvas (BMC) framework to increase student and community participation in sustainable waste management. A descriptive qualitative approach with a case study strategy was conducted at SMK Strada II, West Jakarta. Data were collected through in-depth interviews, observation, document analysis, and focus group discussions. The results show that integrating BMC elements such as key partners, value propositions, and revenue streams strengthens the program's structure and sustainability. Active involvement of students and the surrounding community enhances its educational, social, and economic functions. Simple incentives and collaborative approaches effectively raise environmental awareness. This study is limited to one school and has not measured long-term impacts. The findings offer opportunities to replicate the model in other schools and encourage educational policies based on social entrepreneurship and environmental education.

Abstract

This study aims to influence of e-wom on purchase decisions is mediated by the brand image of laptop products on consumers in e-commerce. This type of research is quantitative. The purposive sampling method was used in this study.  This study uses a type of quantitative data quantitative data is a type of numerical data that can be analyzed with statistics, to prove the hypothesis set. This research uses primary and secondary data sources. Primary data was collected by distributing a questionnaire to online laptop buyers via Google Form that included factors such as their purchase decisions, brand image, and e-wom. Secondary data from several journals related to the research subject. This study analyzes laptop buyers, especially those who make purchases through the internet, which occur in the three largest online marketplaces in Indonesia. The researcher used non-parametric inferential statistics with SmartPLS version 4.0. E-WOM has a significant influence on laptop purchase decisions in e-commerce. This indicates that e-WOM is an element that increases consumers' decision to choose laptops sold in Indonesian e-commerce. Brand image has a significant influence on laptop purchase decisions in e-commerce. This means that brand image is a factor that increases consumer decisions to buy laptops in Indonesian e-commerce. E-WOM has a significant influence on purchasing decisions through laptop brand image in e-commerce.

Abstract

This study examines the role of simple lifestyle in mediating the effect of financial literacy and self-control on financial behavior. This survey design study involved 126 samples of undergraduate accounting students at Pamulang University. Using the Structural Equation Modeling (SEM) Partial Least Squares estimator method, this study found a positive effect of financial literacy on simple lifestyle. This study also found that financial literacy and self-control directly affect financial behavior. However, this study found no effect of a simple lifestyle on financial behavior. In addition, this study failed to prove the role of simple lifestyle in mediating the indirect effect of financial literacy and self-control on financial behavior. These results indicate that financial literacy and self-control are the most dominant factors in improving students' financial behavior. On that basis, higher education institutions should encourage the strengthening of financial literacy and self-control of students more intensively in order to improve their financial behavior. Good financial behavior in this context is a person's ability to organize, manage, and use their financial resources more wisely and rationally.

Abstract

This study investigates the influence of social media, lifestyle, and personal financial management on students’ consumptive behavior. The research was conducted at Tanah Laut State Polytechnic involving students of the Accounting Study Program from the 2022 and 2023 cohorts. A total of 181 respondents were selected using purposive sampling. The study adopted a quantitative approach with data collected through a structured questionnaire. The collected data were analyzed using multiple linear regression assisted by SPSS version 26. The results reveal that, partially, social media and lifestyle have a significant and positive influence on students’ consumptive behavior. In contrast, personal financial management does not significantly affect students’ consumptive tendencies. The simultaneous analysis indicates that all three variables social media, lifestyle, and personal financial management collectively have a significant positive influence on consumptive behavior among students. The findings of this study suggest that digital exposure and lifestyle orientation are dominant factors influencing consumption decisions among students, whereas internal financial control has a weaker individual impact. These results provide a clear overview of the behavioral tendencies in student consumption and highlight the role of social and financial factors in shaping those behaviors.

Abstract

The phenomenon of quiet quitting has emerged as a salient issue in the public sector, particularly among civil servants (ASN). The objective of this study is to examine the impact of perceived organizational support, toxic culture, workload, and work-life balance on work productivity. The present study will utilize the concept of "quiet quitting" as a mediating variable, while organizational culture will be used as a moderating variable. The study was conducted in the Government of Buleleng Regency, which has a population of 1,242 civil servants. The sample population was comprised of 92 respondents, who were selected through the implementation of the simple random sampling method. Subsequently, the collected data were subjected to rigorous analysis using the Structural Equation Modeling (SEM) method, implemented through the utilization of the SmartPLS software. The findings indicate that perceived organizational support and the presence of toxic culture have a detrimental impact on work productivity. Conversely, factors such as workload and work-life balance have been demonstrated to exert a positive influence on productivity. Quiet quitting does not directly influence work productivity; however, it serves as a mediator in the relationship between perceived organizational support, toxic culture, and workload on work productivity. Furthermore, the association between quiet quitting and work productivity is not influenced by organizational culture. These findings suggest that a lack of organizational support and an unhealthy work culture can increase the tendency for quiet quitting, which can ultimately affect ASN productivity. Consequently, there is a necessity for policies that promote a positive work environment, work-life balance, and digital leadership strategies to enhance the productivity of civil servants.

Abstract

Technological advancement in the education sector has transformed how institutions communicate and deliver services, particularly through digital platforms such as websites. SMAIT Raudhatul Jannah Cilegon developed its official website to facilitate access to information for teachers, students, and prospective students. However, user satisfaction remains a crucial benchmark for evaluating the effectiveness and quality of such platforms. This study aims to analyze the level of user satisfaction with the SMAIT Raudhatul Jannah website using the PIECES method, which includes six dimensions: Performance, Information, Economy, Control (Security), Efficiency, and Service. The research employs a quantitative approach with 100 respondents, using a questionnaire distributed via Google Form. The data were analyzed through validity and reliability testing, Likert scale assessment, and descriptive statistics using SPSS. The results indicate that overall user satisfaction falls into the "satisfied" category across all PIECES dimensions, with the highest scores in Service (4.19) and Performance (4.14), while Control (Security) scored the lowest (3.89). Some respondents expressed concerns about the website’s visual appeal and data security features. The findings suggest that while the website generally meets user expectations, further improvements are recommended in terms of content presentation, interface design, and security enhancement. This study provides useful insights for school administrators and website developers to optimize website functionality and user experience in educational settings.