Authors Statistics from 4 Countries
| Country | Count of Articles |
|---|---|
| Indonesia | 4 |
| Tunisia | 1 |
| Nigeria | 1 |
| Malaysia | 1 |
Articles
Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review
Abstract
This study aims to investigate previous research on the co-creation of Green Service-scape Destination (GSD) specifically concerning definitions, theories used, research themes, methodologies, and contexts; studied in accordance with the perspective of Service Dominant Logic (SDL). This study used bibliometric analysis and used Publish or Perish software with Google Scholar as the database. A total of 183 articles published in 122 journals from 2010 to 2020 were selected. This study used systematic data to reveal trends in development markets and qualitative inductive analysis to define relevant themes within the topic. Search results according to keywords, found that the total number of research articles there are 1246, with the most cites themed SDL totally 910. This study provides future directions for research on GSD. GSD generates increased variety of tourist needs through proactive green innovation activities in efforts to adjust services. GSD provides improved methods, types, quality and service design with green environmental conditions, resources and service provider corporate support. To get the maximum advantage of layout and atmosphere is given added value through Innovation. This study reveals trends in co-creation GSD and sustainable marketing performance has the potential to generate job opportunities, empower resources effectively and strategically, increase social expectations and awareness, improve the economy and meet the needs of destinations and the sustainability of a value chain.
Read full articleThe contribution of economic intelligence to the firm performance
Abstract
To the extent that the company is an “open system”, it must be in a continuous standby state. In this research work, we will try to focus on the contribution of economic intelligence strategies to the performance of the company. We will begin with a literature review to better understand the theoretical concepts. Then we will conduct a field study of 92 Tunisian industrial companies. Our work has revealed that economic intelligence has a positive but differential effect on the firm’s performance. But some determinants of performance do not seem to take full advantage of the strategies of economic intelligence to which companies should attach greater importance.
Read full articleThe Influence of Product, Restaurant Atmosphere, Customer Value, and Customer Loyalty through Customer Statisfacation as Mediation (Case study on Choie Dimsum Surabaya)
Abstract
The purpose of this study was to analyze the effect of product quality, restaurant atmosphere, and customer value on customer satisfaction and customer loyalty. This type of research is quantitative. The population of this study were 95 respondents who bought at Surabaya Choie Dimsum. The analysis technique used is Partial Least Square (PLS). Data was obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that product quality, restaurant atmosphere, and customer value have a positive and significant influence on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty.
Read full articleThe Influence of Brand Image, Service Quality, and Social Media Marketing on Purchase Decision at Restaurant Navy Seals Surabaya
Abstract
Restaurant Navy Seals Surabaya has many determinants in purchasing decisions, these factors are Brand Image, Service Quality, Social Media Marketing. And these factors will be examined statistically which aims to determine how much influence. The variables used are four, namely Brand Image (X1), Service Quality (X2), Social Media Marketing (X3), and Purchase Decision (Y). Data collection was obtained from distributing questionnaires to customers of Restaurant Navy Seals Surabaya. The results show that the Brand Image variable (X1), Service Quality (X2), and Social Media Marketing (X3) simultaneously and partially have a significant effect on Purchase Decision (Y). This research is a quantitative study with a sample of 160 respondents. The analysis technique used is multiple linear regression analysis. Based on this research, Restaurant Navy Seals Surabaya can maintain Brand Image, Service Quality, and Social Media Marketing, so that customers survive and faithfully buy at the place.
Read full articleRisk and Change Order Impact Analysis of Costs in Tamansari Iswara Bekasi Project
Abstract
In every construction project, there is always a change or what is commonly called a change order (CO). CO greatly affects the effectiveness of project work where its sustainability depends on three interrelated components namely quality, time and cost. The purpose of this study is to determine the causes, risks, impact of CO and risk management on costs. This research was conducted in the Bekasi area at the Tamansari Iswara project. This study uses descriptive analysis methods and direct interviews with the experts concerned by distributing questionnaires to 85 respondents and producing data for analysis. With the help of statistical analysis software that is SPSS researchers use several tests such as validity test, reliability test, descriptive analysis test, regression analysis, and risk analysis to determine the dominant variables and risk management. From the results of the analysis conducted there are 6 dominant variables namely X18, X19, X15, X28, X21, X9, X25, and the highest risk is found in variables X1 and X21.
Read full articleOperating SMEs in the Face of the Covid-19 Pandemic in Calabar
Abstract
This study examines the impact of the covid-19 pandemic on small and medium scale enterprise Operation in Calabar, Cross River State, Nigeria. The cross-sectional survey method was used in collecting data from 474 SMEs in Calabar, Cross River State using the stratified and purposive sampling technique. The instrument of data collection was a self-developed semi-structured questionnaire. Data collected from the field was coded, analyzed using descriptive statistics such as tables and graphs and correlation analysis at 0.05 level of significance. Out of the 474-instrument distributed only 422 was returned and used for analysis. From the analysis, the result revealed that 88.6 per cent of the SMEs reported being negatively affected by the pandemic, 71.3 per cent reported laying off employees during this period. Also result from the correlation analysis revealed that there is a significant relationship between covid-19 pandemic and the operations of SMEs in Calabar, Cross River State, Nigeria. Based on these findings, there is a need for policy adjustment toward SMEs operations in Calabar
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