Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review
DOI:
https://doi.org/10.35877/454RI.qems344Keywords:
Co-creation, Service-scape, Sustainability, Innovation, Destination, Tourism Marketing PerformanceAbstract
This study aims to investigate previous research on the co-creation of Green Service-scape Destination (GSD) specifically concerning definitions, theories used, research themes, methodologies, and contexts; studied in accordance with the perspective of Service Dominant Logic (SDL). This study used bibliometric analysis and used Publish or Perish software with Google Scholar as the database. A total of 183 articles published in 122 journals from 2010 to 2020 were selected. This study used systematic data to reveal trends in development markets and qualitative inductive analysis to define relevant themes within the topic. Search results according to keywords, found that the total number of research articles there are 1246, with the most cites themed SDL totally 910. This study provides future directions for research on GSD. GSD generates increased variety of tourist needs through proactive green innovation activities in efforts to adjust services. GSD provides improved methods, types, quality and service design with green environmental conditions, resources and service provider corporate support. To get the maximum advantage of layout and atmosphere is given added value through Innovation. This study reveals trends in co-creation GSD and sustainable marketing performance has the potential to generate job opportunities, empower resources effectively and strategically, increase social expectations and awareness, improve the economy and meet the needs of destinations and the sustainability of a value chain.
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Grönroos, Christian. (2011). A service perspective on business relationships: The value creation, interaction and marketing interface. Industrial Marketing Management, 40(2), 240-247.
Guglielmetti Mugion, Roberta, Aal, Kotaiba, Renzi, Maria Francesca, Di Pietro, Laura, & Edvardsson, Bo. (2016). Innovation in service ecosystems: An empirical study of the integration of values, brands, service systems and experience rooms. Journal of Service Management, 27(4), 619-651.
Guo, Runping. (2019). Effectuation, opportunity shaping and innovation strategy in high-tech new ventures. Management Decision, 57(1), 115-130.
Han, J., Kang, H. J., & Kwon, G. H. (2018). A Systematic Underpinning and Framing of the Service-scape: Reflections on Future Challenges in Healthcare Services. Int J Environ Res Public Health, 15(3).
Hanks, Lydia, & Line, Nathaniel D. (2018). The restaurant social service-scape: Establishing a nomological framework. International Journal of Hospitality Management, 74, 13-21.
Heerden, C.H. (Neels) van, Botha, Y. , & Durieux, E. (2009). The relationship between atmospherics, service-scape and destination attractiveness of a holiday destination. Innovative Marketing, 5(1).
Hsieh, Yen-Hao, & Chuang, I. Chun. (2019). Evaluation of key factors for service experience: A comparison of tourism factories and international tourism hotels. Tourism Economics, 26(3), 404-436.
Hsu, Yen. (2017). Cocreation Experiences: A Strategic Approach To Product Innovation And Design. International Journal of Organizational Innovation (Online), 10(2), 106-126.
Huang, Pai-Chin, Yao, Chia-ling, & Chen, Scott. (2019). Development of the Organizational Resources towards Innovation Strategy and Innovation Value: Empirical Study. Revista de Cercetare si Interventie Sociala, 64, 108-119.
Jonas, Julia M., Boha, Julian, Sörhammar, David, & Moeslein, Kathrin M. (2018). Stakeholder engagement in intra- and inter-organizational innovation. Journal of Service Management, 29(3), 399-421.
Kim, M., Koo, D. W., Shin, D. J., & Lee, S. M. (2017). From Service-scape to Loyalty in the Medical Tourism Industry: A Medical Clinic's Service Perspective. Inquiry, 54, 46958017746546.
Koay, Kian Yeik, Khoo, Kim Leng, & Soh, Patrick Chin-Hooi. (2020). The Impact of Service-scape and Employee Service Quality in the KTV Industry. Asian Journal of Business Research, 9(3).
Kovilage, Manori Pathmalatha. (2020). Influence of lean–green practices on organizational sustainable performance. Journal of Asian Business and Economic Studies, ahead-of-print(ahead-of-print).
Kuang-Chin, Chen, & Yu, Jing Chiu. (2018). Correlation between Innovation Strategy and Operational Performance in Tourism based on Competitive Advantage. Revista de Cercetare si Interventie Sociala, 62, 129-139.
Kun-Huang, Huarng, Cervera, Amparo, & Mas-Verdu, Francisco. (2018). Innovation and service-dominant logic. Service Business, 12(3), 453-456.
Lai, Kim Piew, & Chong, Siong Choy. (2019). Do the service-scape of public and private hospitals differ? The Malaysian context. International Journal of Quality and Service Sciences, 11(3), 357-377.
Lee, Seonjeong Ally. (2018). m-service-scape: effects of the hotel mobile app service-scape preferences on customer response. Journal of Hospitality and Tourism Technology, 9(2), 172-187.
Lewnes, Ann, & Keller, Kevin Lane. (2019). 10 Principles of Modern Marketing. MIT Sloan Management Review, 60(3), 1-10.
Lin, Ingrid Y. (2016). Effects of visual service-scape aesthetics comprehension and appreciation on consumer experience. Journal of Services Marketing, 30(7), 692-712.
Lindhult, Erik, Chirumalla, Koteshwar, Oghazi, Pejvak, & Parida, Vinit. (2018). Value logics for service innovation: practice-driven implications for service-dominant logic. Service Business, 12(3), 457-481.
Line, Nathaniel D., & Hanks, Lydia. (2018). The Social Service-scape: A Multidimensional Operationalization. Journal of Hospitality & Tourism Research, 43(2), 167-187.
Line, Nathaniel D., Hanks, Lydia, & McGinley, Sean. (2018). When birds flock together: an identification of the destination social service-scape. Journal of Travel & Tourism Marketing, 35(7), 882-894.
Line, Nathaniel D., Hanks, Lydia, & Zhang, Lu. (2018). Birds of a feather donate together: Understanding the relationship between the social service-scape and CSR participation. International Journal of Hospitality Management, 71, 102-110.
Line, Nathaniel Discepoli, & Hanks, Lydia. (2019). The social service-scape: understanding the effects in the full-service hotel industry. International Journal of Contemporary Hospitality Management, 31(2), 753-770
Liu, Stephanie Q., Bogicevic, Vanja, & Mattila, Anna S. (2018). Circular vs. angular service-scape: “Shaping” customer response to a fast service encounter pace. Journal of Business Research, 89, 47-56.
Lockwood, Andrew, & Pyun, Kyunghee. (2019). How do customers respond to the hotel service-scape? International Journal of Hospitality Management, 82, 231-241.
Lunardo, Renaud, Roux, Dominique, & Chaney, Damien. (2016). The evoking power of service-scapes: Consumers' inferences of manipulative intent following service environment-driven evocations. Journal of Business Research, 69(12), 6097-6105.
Lyu, Jiaying, Hu, Liang, Hung, Kam, & Mao, Zhenxing. (2017). Assessing service-scape of cruise tourism: the perception of Chinese tourists. International Journal of Contemporary Hospitality Management, 29(10), 2556-2572.
M Thangavelu, Shandre. (2019). Global Supply Chain in Singapore’s Services Sector: Retail Value Chain and Productivity Improvements. Southeast Asian Economies, 36(2), 245-255.
Marso, Idris, Rafiq, & Widyarini, Lydia Ari. (2020). Influence of the Upscale Café Service-scape on Satisfaction and Loyalty Intention. Advances in Economics, Business and Management Research, 115.
May, R., Jackson, C., Bevanger, K., & Røskaft, E. (2019). Service-scape of the Greater Serengeti-Mara Ecosystem: Visualizing the linkages between land use, biodiversity and the delivery of wildlife-related ecosystem services. Ecosystem Services, 40.
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Published
2021-02-09
How to Cite
Simanjuntak, M., & Rumondang Banjarnahor, A. . (2021). Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review. Quantitative Economics and Management Studies, 2(4), 214–232. https://doi.org/10.35877/454RI.qems344
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