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Articles | 2022-08-31

The Effect of Location, Atmosphere, and Service Quality on Customer Satisfaction at Warkop Gelas Batu (GB) 5 Ahmad Yani Rantauprapat

Ruwy Mai Andini, Marlina Siregar, Nurintan Asyiah Siregar
Quantitative Economics and Management Studies, Vol. 3 No. 4 (2022), pp. 525-533 https://doi.org/10.35877/454RI.qems991 Published: 2022-08-31
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Abstract

Warkop gelas batu 5 Ahmad Yani Rantauprapat is effort moving business _ in the field culinary that sells miscellaneous food and drink . On research this addressed for knowing variable X1 location, X2 atmosphere , X3 Quality service and satisfaction customer . In study this population used _ that is whole consumers who have visit to warkop gelas batu 5 at least 1 time, and taking sample with formula unknown population as many as 97 respondents . Data collection is carried out with spread questionnaire use googleform and measure with scale likert . Data analysis techniques in research this use PLS (partial least square) analysis which is analysis equality  -based Structural Equation Modeling (SEM) variant with use softwear SmartPLS 3. Research results this show that location take effect positive and significant to satisfaction customer . Atmosphere take effect no significant to satisfaction customer and quality service take effect positive and significant to satisfaction customer

Keywords

Location, Atmosphere , Quality Service , Satisfaction Customer.

References (20)

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How to Cite

Andini, R. M., Siregar, M., & Siregar, N. A. (2022). The Effect of Location, Atmosphere, and Service Quality on Customer Satisfaction at Warkop Gelas Batu (GB) 5 Ahmad Yani Rantauprapat. Quantitative Economics and Management Studies, 3(4), 525–533. https://doi.org/10.35877/454RI.qems991