Analysis of the Drivers of the Need for a Digital Wallet Post-Covid in Labuhanbatu Regency
DOI:
https://doi.org/10.35877/454RI.qems943Keywords:
online service convenience, e-wom, consumer behaviorAbstract
The biggest hope of this research is to empirically review about new habits or habits related to the level of convenience of consumers in transacting using digital wallets. The population is people who are spread out in South Labuhanbatu Regency totaling 314,094 people, in determining the sample the author uses the Slovin formula approach so that a minimum sample size of 100 people will be tested for validity and reliability test data quality and data analysis using a path analysis approach with the IBM AMOS 22 application. All hypotheses proposed and the comparison results show that all hypotheses are accepted, so that the research has an accurate analysis of the proposed hypotheses, even the biggest influence in this study occurs between the convenience of online services and E-WoM.
References
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Peighambari, K., Sattari, S., Kordestani, A., & Oghazi, P. (2016). Consumer Behavior Research: A Synthesis of the Recent Literature. SAGE Open, 6(2). https://doi.org/10.1177/2158244016645638
Pelegrin, M. A. L. (2021). Information System Success: Influence to Consumer Behavior in the Use of Mobile Payment in M-Commerce. Journal of Business and Management Studies, 3(2), 197–205. https://doi.org/10.32996/jbms.2021.3.2.20
Pham, Q. T., Tran, X. P., Misra, S., Maskeliunas, R., & Damaševi?ius, R. (2018). Relationship between convenience, perceived value, and repurchase intention in online shopping in Vietnam. Sustainability (Switzerland), 10(1). https://doi.org/10.3390/su10010156
Pohan, M. Y. A. (2022). The Influence of Product Quality on Positive Word-of-mouth Communication , Case Study at Kedai Wak Edoy Malang. 3(2).
POTURAK, M., & TURKYILMAZ, M. (2018). The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers. Management and Economic Review, 138–160. https://doi.org/10.24818/mer/2018.12-02
Prasasti, A., Aulisaina, F. I., & Rahman Hakim, M. A. (2021). Does Discount Matter in Indonesia e-Wallet Race? A Qualitative Study on Generation Z e-Wallet Preferences During Pandemics. The Winners, 22(1), 57–65. https://doi.org/10.21512/tw.v22i1.7019
Purnama, S., Bangun, C. S., & A. Faaroek, S. (2021). The Effect of Transaction Experience Using Digital Wallets on User Satisfaction in Millennial Generation. Aptisi Transactions on Management (ATM), 5(2), 161–168. https://doi.org/10.33050/atm.v5i2.1593
PwC. (2019). Financial Services Technology 2020 and Beyond. Pwc, 89(1), 70–83.
Rachinger, M., Rauter, R., Müller, C., Vorraber, W., & Schirgi, E. (2019). Digitalization and its influence on business model innovation. Journal of Manufacturing Technology Management, 30(8), 1143–1160. https://doi.org/10.1108/JMTM-01-2018-0020
Ruangkanjanases, A., Jeebjong, P., Natalia, & Sanny, L. (2021). E-wom and its impacts on purchasing behavior: A comparative study between Thai and Indonesian millennials. International Journal of Electronic Commerce Studies, 12(1), 65–82. https://doi.org/10.7903/IJECS.1893
Sandes, F. S., & Urdan, A. T. (2013). Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies. Journal of International Consumer Marketing, 25(3), 181–197. https://doi.org/10.1080/08961530.2013.780850
Song, X., Cong, Y., Song, Y., Chen, Y., & Liang, P. (2021). A bearing fault diagnosis model based on CNN with wide convolution kernels. Journal of Ambient Intelligence and Humanized Computing. https://doi.org/10.1007/s12652-021-03177-x
Surapati, U., & Syariful Mahsyar. (2019). Relationship Between Consumer Behavior, Discounts and Purchase. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Susanto, A., & Meiryani. (2019). How business use information systems? International Journal of Scientific and Technology Research, 8(1), 145–147.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122(September 2019), 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Website, M., & Pt, R. (2013). Analisis Pengaruh Kenyamanan Terhadap Minat Beli Secara Online Pada Pemesanan Tiket Kereta Api Melalui Website Resmi Pt. Kai. Jurnal Sains Pemasaran Indonesia, 12(3), 241–260. https://doi.org/10.14710/jspi.v12i3.241-260
Wulantika, L., & Zein, S. R. (2020). E-Wallet Effects on Community Behavior. IOP Conference Series: Materials Science and Engineering, 879(1). https://doi.org/10.1088/1757-899X/879/1/012121
Arif, M. E. (2019). Brand Image, and Price on Re-Purchase Intention of Airline Customers. Journal of Applied Management, 17(2), 345–356.
Aulia, S. (2020). Pola Perilaku Konsumen Digital Dalam Memanfaatkan Aplikasi Dompet Digital. Jurnal Komunikasi, 12(2), 311. https://doi.org/10.24912/jk.v12i2.9829
Chrisnathaniel, H. C., Hartini, S., & Rahayu, S. P. (2020). Jurnal Nusantara Aplikasi Manajemen Bisnis Jurnal Nusantara Aplikasi Manajemen Bisnis. Analisis Determinan Loyalitas Pengunjung Di Perpustakaan Kota X, 5(2), 256–264.
Daragmeh, A., Sági, J., & Zéman, Z. (2021). Continuous intention to use e-wallet in the context of the covid-19 pandemic: Integrating the health belief model (hbm) and technology continuous theory (tct). Journal of Open Innovation: Technology, Market, and Complexity, 7(2). https://doi.org/10.3390/joitmc7020132
Do, N. B., & Do, H. N. T. (2020). An investigation of Generation Z’s Intention to use Electronic Wallet in Vietnam. Journal of Distribution Science, 18(10), 89–99. https://doi.org/10.15722/jds.18.10.202010.89
Fadhilah, J., Layyinna, C. A. A., Khatami, R., & Fitroh, F. (2021). Pemanfaatan Teknologi Digital Wallet Sebagai Solusi Alternatif Pembayaran Modern: Literature Review. Journal of Computer Science and Engineering (JCSE), 2(2), 89–97. https://doi.org/10.36596/jcse.v2i2.219
Hariono, L. (2019). Apakah E-Wom (Electronic Word of Mouth) Bisa Mengalahkan Wom (Word of Mouth) Dalam Mempengaruhi Penjualan Produk Kuliner. Competence?: Journal of Management Studies, 12(1). https://doi.org/10.21107/kompetensi.v12i1.4946
Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior. Frontiers in Physiology, 8(JUL), 1–4. https://doi.org/10.3389/fpsyg.2017.01256
Indar Rachmawati, W., Rustandi Kartawinata, B., Wijayangka, C., & Hasbi, I. (2020). Factors Analysis that Affecting the Intention to Use Digital Payment (Case Study on OVO Users in Jakarta, Bogor, Depok, Tangerang, Bekasi). KnE Social Sciences, 2020, 290–302. https://doi.org/10.18502/kss.v4i6.6605
Jiang, L., Jiang, N., & Liu, S. (2011). Consumer perceptions of e-service convenience: An exploratory study. Procedia Environmental Sciences, 11(PART A), 406–410. https://doi.org/10.1016/j.proenv.2011.12.065
Khan, M. A., & Khan, S. (2018). Service Convenience and Post-Purchase Behaviour of Online Buyers: An Empirical Study. Journal of Service Science Research, 10(2), 167–188. https://doi.org/10.1007/s12927-018-0006-x
Kin, N., & Farida, N. (2016). Effects of convenience online shopping and satisfaction on repeat-purchase intention among students of higher institutions in Indonesia. Journal of Internet Banking and Commerce, 21(2).
Le-Hoang, P. V. (2020). The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth. Independent Journal of Management & Production, 11(7), 2943–2966. https://doi.org/10.14807/ijmp.v11i7.1251
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: The role of consumers’ internet experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28–43. https://doi.org/10.4067/S0718-18762014000100004
Matemba, E. D., Li, G., & Maiseli, B. J. (2019). Influence of word-of-mouth and familiarity on diffusion and adoption of WeChat wallet in South Africa. July. https://doi.org/10.25236/isrme.2019.098
Middleton, C., Scheepers, R., & Tuunainen, V. K. (2014). When mobile is the norm: Researching mobile information systems and mobility as post-adoption phenomena. European Journal of Information Systems, 23(5), 503–512. https://doi.org/10.1057/ejis.2014.21
Munshi, M., Hussain, H., Ahmed, M., & Idress, A. (2020). Measuring overall convenience of consumers on online shopping and their behavioral intention. 104588.
Olumoye, M. Y. (2013). Ethics and Social Impact of Information Systems in Our Society?: Analysis and Recommendations. International Journal of Science and Research, 2(11), 154–158.
Ozili, P. K. (2018). Impact of digital finance on financial inclusion and stability. Borsa Istanbul Review, 18(4), 329–340. https://doi.org/10.1016/j.bir.2017.12.003
Peighambari, K., Sattari, S., Kordestani, A., & Oghazi, P. (2016). Consumer Behavior Research: A Synthesis of the Recent Literature. SAGE Open, 6(2). https://doi.org/10.1177/2158244016645638
Pelegrin, M. A. L. (2021). Information System Success: Influence to Consumer Behavior in the Use of Mobile Payment in M-Commerce. Journal of Business and Management Studies, 3(2), 197–205. https://doi.org/10.32996/jbms.2021.3.2.20
Pham, Q. T., Tran, X. P., Misra, S., Maskeliunas, R., & Damaševi?ius, R. (2018). Relationship between convenience, perceived value, and repurchase intention in online shopping in Vietnam. Sustainability (Switzerland), 10(1). https://doi.org/10.3390/su10010156
Pohan, M. Y. A. (2022). The Influence of Product Quality on Positive Word-of-mouth Communication , Case Study at Kedai Wak Edoy Malang. 3(2).
POTURAK, M., & TURKYILMAZ, M. (2018). The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers. Management and Economic Review, 138–160. https://doi.org/10.24818/mer/2018.12-02
Prasasti, A., Aulisaina, F. I., & Rahman Hakim, M. A. (2021). Does Discount Matter in Indonesia e-Wallet Race? A Qualitative Study on Generation Z e-Wallet Preferences During Pandemics. The Winners, 22(1), 57–65. https://doi.org/10.21512/tw.v22i1.7019
Purnama, S., Bangun, C. S., & A. Faaroek, S. (2021). The Effect of Transaction Experience Using Digital Wallets on User Satisfaction in Millennial Generation. Aptisi Transactions on Management (ATM), 5(2), 161–168. https://doi.org/10.33050/atm.v5i2.1593
PwC. (2019). Financial Services Technology 2020 and Beyond. Pwc, 89(1), 70–83.
Rachinger, M., Rauter, R., Müller, C., Vorraber, W., & Schirgi, E. (2019). Digitalization and its influence on business model innovation. Journal of Manufacturing Technology Management, 30(8), 1143–1160. https://doi.org/10.1108/JMTM-01-2018-0020
Ruangkanjanases, A., Jeebjong, P., Natalia, & Sanny, L. (2021). E-wom and its impacts on purchasing behavior: A comparative study between Thai and Indonesian millennials. International Journal of Electronic Commerce Studies, 12(1), 65–82. https://doi.org/10.7903/IJECS.1893
Sandes, F. S., & Urdan, A. T. (2013). Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies. Journal of International Consumer Marketing, 25(3), 181–197. https://doi.org/10.1080/08961530.2013.780850
Song, X., Cong, Y., Song, Y., Chen, Y., & Liang, P. (2021). A bearing fault diagnosis model based on CNN with wide convolution kernels. Journal of Ambient Intelligence and Humanized Computing. https://doi.org/10.1007/s12652-021-03177-x
Surapati, U., & Syariful Mahsyar. (2019). Relationship Between Consumer Behavior, Discounts and Purchase. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Susanto, A., & Meiryani. (2019). How business use information systems? International Journal of Scientific and Technology Research, 8(1), 145–147.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122(September 2019), 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Website, M., & Pt, R. (2013). Analisis Pengaruh Kenyamanan Terhadap Minat Beli Secara Online Pada Pemesanan Tiket Kereta Api Melalui Website Resmi Pt. Kai. Jurnal Sains Pemasaran Indonesia, 12(3), 241–260. https://doi.org/10.14710/jspi.v12i3.241-260
Wulantika, L., & Zein, S. R. (2020). E-Wallet Effects on Community Behavior. IOP Conference Series: Materials Science and Engineering, 879(1). https://doi.org/10.1088/1757-899X/879/1/012121
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Published
2022-06-28
How to Cite
Muhammad Dzaki Abdillah, Pristiyono, P., & Halim, A. (2022). Analysis of the Drivers of the Need for a Digital Wallet Post-Covid in Labuhanbatu Regency. Quantitative Economics and Management Studies, 3(3), 348–356. https://doi.org/10.35877/454RI.qems943
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