Interest In Buying Millennial Generation Electric Motorcycles with Theory of Planned Behaviour and Environmental Concern as Determining Factors
DOI:
https://doi.org/10.35877/454RI.qems2120Keywords:
Environmental Concern, Green Purchase Intention, Moral Norm, Electric MotorcycleAbstract
The solution of environmental problems is to use environmentally friendly products. This research uses the theory of planned behaviour, norm activation model, and moral norm as mediating variables to test consumers' interest in purchasing electric motorcycle. Data collected from 157 respondents who are the millennial generation and analyse with SmartPLS 3.0. Based on research findings, environmental concern has a significant effect on perceived behavioural control, green purchase attitude, and green purchase intention. Perceived behavioural control has a significant effect on green purchase attitude. Moral norms and green purchase attitude do not have a significant effect on green purchase intention. Then moral norms cannot mediate between subjective norms and green purchase intention. Research findings explain that environmental factors are the determining factor for someone to adopt an electric motorcycle.
References
Adnan, N., Md Nordin, S., Hadi Amini, M., & Langove, N. (2018). What make consumer sign up to PHEVs? Predicting Malaysian consumer behavior in adoption of PHEVs. Transportation Research Part A: Policy and Practice, 113(March), 259–278. https://doi.org/10.1016/j.tra.2018.04.007
Agus Indra Purnama, P., & Rasmen Adi, N. (2019). Green Marketing dan Quality Brand Sebagai Prediktor Perilaku Konsumen dan Dampaknya Terhadap Keputusan Pembelian Produk. Jurnal Manajemen Bisnis, 16(1), 185. https://doi.org/10.38043/jmb.v16i1.2027
Ajzen, I. (1991). Theory of Planned Behavior. ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 50(1), 179–221.
Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lähteenmäki, L., & Shepherd, R. (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite, 50(2–3), 443–454. https://doi.org/10.1016/j.appet.2007.09.010
Basha, M. B., Mason, C., Shamsudin, M. F., Hussain, H. I., & Salem, M. A. (2015). Consumers Attitude Towards Organic Food. Procedia Economics and Finance, 31(15), 444–452. https://doi.org/10.1016/s2212-5671(15)01219-8
Bong Ko, S., & Jin, B. (2017). Predictors of purchase intention toward green apparel products: A cross-cultural investigation in the USA and China. Journal of Fashion Marketing and Management, 21(1), 70–87. https://doi.org/10.1108/JFMM-07-2014-0057
Chaturvedi, P., Kulshreshtha, K., & Tripathi, V. (2020). Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy. Young Consumers, 21(4), 403–417. https://doi.org/10.1108/YC-03-2020-1110
Chaudhary, R. (2018). Green buying behavior in India: an empirical analysis. Journal of Global Responsibility, 9(2), 179–192. https://doi.org/10.1108/JGR-12-2017-0058
Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality: An International Journal, 29(5), 798–812. https://doi.org/10.1108/MEQ-02-2018-0023
Choi, D., & Johnson, K. K. P. (2019). Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior. Sustainable Production and Consumption, 18(xxxx), 145–155. https://doi.org/10.1016/j.spc.2019.02.001
Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behavior: A review and avenues for further research. Journal of Applied Social Psychology, 28(15), 1429–1464. https://doi.org/10.1111/j.1559-1816.1998.tb01685.x
Costa, C. S. R., Costa, M. F. da, Maciel, R. G., Aguiar, E. C., & Wanderley, L. O. (2021). Consumer antecedents towards green product purchase intentions. Journal of Cleaner Production, 313(August 2020). https://doi.org/10.1016/j.jclepro.2021.127964
Ha, S., & Kwon, S. Y. (2016). Spillover from past recycling to green apparel shopping behavior: the role of environmental concern and anticipated guilt. Fashion and Textiles, 3(1). https://doi.org/10.1186/s40691-016-0068-7
Hamzah, M. I., & Tanwir, N. S. (2021). Do pro-environmental factors lead to purchase intention of hybrid vehicles? The moderating effects of environmental knowledge. Journal of Cleaner Production, 279, 123643. https://doi.org/10.1016/j.jclepro.2020.123643
Hartmann, P., & Apaolaza-Ibáñez, V. (2012). Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern. Journal of Business Research, 65(9), 1254–1263. https://doi.org/10.1016/j.jbusres.2011.11.001
He, X., & Zhan, W. (2018). How to activate moral norm to adopt electric vehicles in China? An empirical study based on extended norm activation theory. Journal of Cleaner Production, 172, 3546–3556. https://doi.org/10.1016/j.jclepro.2017.05.088
Jain, S. (2020). Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India. International Journal of Retail and Distribution Management, 48(5), 517–536. https://doi.org/10.1108/IJRDM-02-2019-0042
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34(September 2016), 1–9. https://doi.org/10.1016/j.jretconser.2016.09.004
Kumar, R., Saha, R., P.C, S., & Dahiya, R. (2019). Examining the role of external factors in influencing green behaviour among young Indian consumers. Young Consumers, 20(4), 380–398. https://doi.org/10.1108/YC-12-2018-0921
Liu, M. T., Liu, Y., & Mo, Z. (2020). Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers’ green purchase intention. Asia Pacific Journal of Marketing and Logistics, 32(8), 1823–1841. https://doi.org/10.1108/APJML-05-2019-0285
López-Mosquera, N., García, T., & Barrena, R. (2014). An extension of the Theory of Planned Behavior to predict willingness to pay for the conservation of an urban park. Journal of Environmental Management, 135, 91–99. https://doi.org/10.1016/j.jenvman.2014.01.019
Manley, S. C., Hair, J. F., Williams, R. I., & McDowell, W. C. (2021). Essential new PLS-SEM analysis methods for your entrepreneurship analytical toolbox. International Entrepreneurship and Management Journal, 17(4), 1805–1825. https://doi.org/10.1007/s11365-020-00687-6
Parker, D., Manstead, A. S. R., & Stradling, S. G. (1995). Extending the theory of planned behaviour: The role of personal norm. British Journal of Social Psychology, 34(2), 127–138. https://doi.org/10.1111/j.2044-8309.1995.tb01053.x
Patel, J. D., Trivedi, R. H., & Yagnik, A. (2020). Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures. Journal of Retailing and Consumer Services, 53(July 2019), 102003. https://doi.org/10.1016/j.jretconser.2019.102003
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
Razali, F., Daud, D., Weng-Wai, C., & Anthony Jiram, W. R. (2020). Waste separation at source behaviour among Malaysian households: The Theory of Planned Behaviour with moral norm. Journal of Cleaner Production, 271, 122025. https://doi.org/10.1016/j.jclepro.2020.122025
Saleki, R., Quoquab, F., & Mohammad, J. (2019). What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness. Journal of Agribusiness in Developing and Emerging Economies, 9(5), 584–603. https://doi.org/10.1108/JADEE-02-2019-0018
Schwartz, S. H. (1977). Normative influences on altruism. Advances in Experimental Social Psychology, 10(C), 221–279. https://doi.org/10.1016/S0065-2601(08)60358-5
Shi, H., Fan, J., & Zhao, D. (2017). Predicting household PM2.5-reduction behavior in Chinese urban areas: An integrative model of Theory of Planned Behavior and Norm Activation Theory. Journal of Cleaner Production, 145, 64–73. https://doi.org/10.1016/j.jclepro.2016.12.169
Shin, Y. H., & Hancer, M. (2016). The role of attitude, subjective norm, perceived behavioral control, and moral norm in the intention to purchase local food products. Journal of Foodservice Business Research, 19(4), 338–351. https://doi.org/10.1080/15378020.2016.1181506
Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41(July 2017), 177–189. https://doi.org/10.1016/j.jretconser.2017.12.002
Tan, C. S., Ooi, H. Y., & Goh, Y. N. (2017). A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia. Energy Policy, 107(May), 459–471. https://doi.org/10.1016/j.enpol.2017.05.027
Varshneya, G., Pandey, S. K., & Das, G. (2017). Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy. Global Business Review, 18(2), 478–492. https://doi.org/10.1177/0972150916668620
Wang, L., Wong, P. P. W., & Narayanan, E. A. (2020). The demographic impact of consumer green purchase intention toward Green Hotel Selection in China. Tourism and Hospitality Research, 20(2), 210–222. https://doi.org/10.1177/1467358419848129
Wang, S., Fan, J., Zhao, D., & Yang, S. (2014). Predicting consumers ’ intention to adopt hybrid electric vehicles : using an extended version of the theory of planned behavior model. https://doi.org/10.1007/s11116-014-9567-9
Wang, S., Wang, J., Yang, F., Li, J., & Song, J. (2020). Determinants of consumers’ remanufactured products purchase intentions: Evidence from China. International Journal of Production Research, 58(8), 2368–2383. https://doi.org/10.1080/00207543.2019.1630767
Wang, Y., Huscroft, J. R., Hazen, B. T., & Zhang, M. (2018). Green information, green certification and consumer perceptions of remanufctured automobile parts. Resources, Conservation and Recycling, 128, 187–196. https://doi.org/10.1016/j.resconrec.2016.07.015
Zaremohzzabieh, Z., Ismail, N., Ahrari, S., & Abu Samah, A. (2021). The effects of consumer attitude on green purchase intention: A meta-analytic path analysis. Journal of Business Research, 132(June), 732–743. https://doi.org/10.1016/j.jbusres.2020.10.053
Downloads
Published
How to Cite
Issue
Section
