City Branding Performance Analysis of 'Flower City' to Increase the Tourist Visit Interest in Tomohon City

  • Mercy Reinette Handayani Mantur STIE Eben Haezar Manado (ID)
  • Pricilia Anastasia Chuanda STIE Eben Haezer Manado (ID)
Keywords: City Branding; Importance Performance Analysis; Interested Visit, Tomohon City

Viewed = 0 time(s)

Abstract

Tomohon City is a city known as "Kota Bunga" or Flower City as a tourist city located in North Sulawesi Province, Indonesia. Based on data from the Central Statistics Agency (BPS) of Tomohon City in 2021, as many as 75% of tourists stated that they were interested in visiting this city because of the city branding as "Flower City". However, only around 60% of tourists are satisfied with the quality of its tourism services and facilities. This research aims to analyze the performance of city branding of Tomohon City whether it is in line with expectations according to tourists' assessments so that indicator results are able to be improved and maintained. This research was conducted in Tomohon City, North Sulawesi Province, consisted of two hundred respondents from among tourists to fill out the questionnaire and five respondents from the government and stakeholders for interviews through the sampling technique, namely purposive sampling. The method in this research used Importance Performance analysis, which was then analyzed in the Importance Performance Matrix based on the Cartesian quadrant. The results of this research are based on the importance of performance matrix. Tourism potential indicators are the indicators in quadrant 1, which are considered the most important but have not shown performance that satisfies visitors, causing them to be a priority for improvement. Meanwhile, the attractiveness indicator is in quadrant 2, which means that this indicator is considered important and able to satisfy visitors. The city atmosphere and accommodation indicators are included in quadrant 3 where the performance level of both indicators is low and is considered very unimportant. City physical indicators and community openness are included in quadrant 4 where these indicators are considered unimportant enough and are not expected but have high performance.



Author Biography

Pricilia Anastasia Chuanda, STIE Eben Haezer Manado

STIE Eben Haezer Manado

References

Badurina, J. Ð., & Frleta, D. S. (2021). Tourism dependency and perceived local tourism governance: perspective of residents of highly-visited and less-visited tourist destinations. Societies, 11(3). https://doi.org/10.3390/soc11030079

Çakar, K. (2023). Towards an ICT-led tourism governance: A systematic literature review. In European Journal of Tourism Research (Vol. 34). https://doi.org/10.54055/ejtr.v34i.2471

Gómez, M., Fernández, A. C., Molina, A., & Aranda, E. (2018). City branding in European capitals: An analysis from the visitor perspective. Journal of Destination Marketing and Management, 7, 190–201. https://doi.org/10.1016/j.jdmm.2016.11.001

Ikasari, H., & Farida, I. (2017). Peningkatan Kepuasan Wisatawan Terhadap Pariwisata Kota Semarang dengan Importance-Performance Analysis. Prosiding Seminal Nasional, Multi Disiplin Ilmu & Call Papers Unisbank Ke-3 (Sendi_U 3), 3, 568–575.

Irawati, N. (2019). Analisis Kepuasan Pengunjung Terhadap Terapan Visitor Management Di Kawasan Candi Prambanan Dengan Metode Importance Performance Analysis. Journal of Tourism and Economic, 2(1). https://doi.org/10.36594/jtec.v2i1.11

Jou, R. C., & Day, Y. J. (2021). Application of revised importance-performance analysis to investigate critical service quality of hotel online booking. Sustainability (Switzerland), 13(4). https://doi.org/10.3390/su13042043

Kim, J. J., & Lee, C. J. (2022). A Tourist’s Gaze on Local Tourism Governance: The Relationship among Local Tourism Governance and Brand Equity, Tourism Attachment for Sustainable Tourism. Sustainability (Switzerland), 14(24). https://doi.org/10.3390/su142416477

Lee, S. M., So, W. Y., & Youn, H. S. (2021). Importance-performance analysis of health perception among korean adolescents during the covid-19 pandemic. International Journal of Environmental Research and Public Health, 18(3). https://doi.org/10.3390/ijerph18031280

Luo, Y. F., Yang, S. C., & Kang, S. (2022). New media literacy and news trustworthiness: An application of importance–performance analysis. Computers and Education, 185. https://doi.org/10.1016/j.compedu.2022.104529

Maesar, A. R., Nurdin, N., & Sabir, M. (2022). Analisis Kepuasan Wisatawan Dengan Importance Performance Analysis Di Wisata Pantai Losari Kota Makassar Untuk Mewujudkan Industri Pariwisata Kreatif Dan Berkelanjutan. CERMIN: Jurnal Penelitian, 6(2), 487. https://doi.org/10.36841/cermin_unars.v6i2.2330

Mujihestia, T. I. (2018). the Role of City Branding on Visitors’ Revisit Intention: a Study in Malang, Indonesia. Kinerja, 22(1), 79–94. https://doi.org/10.24002/kinerja.v22i1.1239

Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management, 44. https://doi.org/10.1016/j.ijinfomgt.2016.03.009

Rahardipha, L. A., Hidayat, W., & Widiartanto, W. (2016). Analisis Program Destination Branding Provinsi Nusa Tenggara Barat (Studi Deskriptif Kualitatif Terhadap Rinjani Traccking Management Board Pada Taman Nasional Gunung Rinjani). Jurnal Ilmu Administrasi Bisnis, 5(1), 174–184.

Saviera, T. M., Kusumastuti, R., & Hidayanto, A. N. (2022). Importance-performance analysis towards sustainable indigenous tourism (a lesson learned from Indonesia). International Journal of Innovation and Learning, 31(1). https://doi.org/10.1504/IJIL.2022.119638

Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach. Leadership & Organization Development Journal, 34(7), 700–701. https://doi.org/10.1108/lodj-06-2013-0079

Siakwah, P., Musavengane, R., & Leonard, L. (2020). Tourism Governance and Attainment of the Sustainable Development Goals in Africa. Tourism Planning and Development, 17(4). https://doi.org/10.1080/21568316.2019.1600160

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta, CV.

Sugiyono. (2019). Metode penelitian dan pengembangan (research and development/R&D). Alfabeta.

Tjipono, F. (2016). Service, Quality and Satisfaction Edisi 4. Journal of Chemical Information and Modeling.

Utomo, P. Y., Mirza Syafitri, E., & Aziz, A. (2022). The Influence Of City Branding And City Image On Visiting Decisions And Their Impacts On Visit Interest Back To Madiun City. Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran Dan Kesekretariatan, 6(2), 9–19.

Published
2023-10-01
Section
Articles
How to Cite
Reinette Handayani Mantur, M., & Anastasia Chuanda, P. (2023). City Branding Performance Analysis of ’Flower City’ to Increase the Tourist Visit Interest in Tomohon City. Quantitative Economics and Management Studies, 4(6), 1109-1115. https://doi.org/10.35877/454RI.qems2051