Quantitative Economics and Management Studies
Vol. 4 No. 6 (2023), Pages 1082-1092 · 2023-12-31
Articles | 2023-12-31
Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation, Positive Emotion, Impulse Buying E-Commerce
- Publication History
- Published online: December 31, 2023
- DOI
- https://doi.org/10.35877/454RI.qems2032
Abstract
Currently, Indonesian people use the internet to buy goods through e-commerce. This study aims to determine the influence of shopping lifestyle, fashion involvement, and hedonic shopping motivation on positive emotion and impulse buying on Tokopedia e-commerce. The data analysis techniques used are inferential analysis using SEM-PLS and descriptive analysis. The findings of this study show that shopping lifestyle, fashion involvement, and hedonic shopping motivation have a significant positive influence on positive emotions. Shopping lifestyle and fashion involvement have a significant positive influence on impulsive buying. However, hedonic shopping motivation has no influence on impulsive buying. Then, positive emotion has a positive and significant influence on impulsive buying. Positive emotion also mediates partial the relationship between shopping lifestyle, fashion involvement, and hedonic shopping motivation mediates perfect to impulsive buying.
Keywords
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How to Cite
Dewi, N. W. R. R., & Adi, I. N. R. (2023). Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation, Positive Emotion, Impulse Buying E-Commerce. Quantitative Economics and Management Studies, 4(6), 1082–1092. https://doi.org/10.35877/454RI.qems2032
