The Effect of Perceived Quality, Perceived Value, Brand Preference, and Customer Satisfaction on ERP Implementation in Construction Services
DOI:
https://doi.org/10.35877/454RI.qems1891Keywords:
Perceived Quality, Perceived Value, Brand Preference, Customer Satisfaction, Partial Least SquareAbstract
Enterprise Resource Planning (ERP) is an information system in a company to optimize business processes and transactions. System Applications and Products (SAP) is one application that uses ERP system applications. The purpose of this study is to determine the effect of each variable indicating whether the system has been operating properly so that it can support maximum system performance. The research variables are Perceived Quality (PQ), Perceived Value (PV), Brand Preference (BP), dan Customer Satisfaction (CS). The data analysis method used a structural equation model or Structural Equation Model-Partial Least Square (SEM-PLS) using the SmartPLS 3.0 application. The case study used in this research is PT Hutama Karya, a construction service company. Data collection was carried out using questionnaires to 68 respondents, who are users of the SAP application with a Likert scale measurement. The result shows that PQ positively and significantly impacts on CS, PV, and BP. Brand Preference has a positive and significant influence on CS. Perceived value has a positive and significant influence on BP, but does not have a positive and insignificant effect on CS.
References
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Tambovcevs, A., & Merkuryev, Y. (2009). Analysis of ERP Systems Implementation in the Construction Enterprises. Computer Science (1407-7493), 40.
Umble, E. J., Haft, R. R., & Umble, M. M. (2003). Enterprise resource planning: Implementation procedures and critical success factors. European Journal of Operational Research, 146(2), 241–257.
Yolanda, Y., & Dessyana, D. (2022). Pengaruh Fintech, Teknologi Infromasi, Dan E-Commerce Terhadap Kepuasan Financial Masyarakat Kota Medan. JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha, 13(01), 271–280.
Ar, A. A. (2012). Effect of Perceived values on the brand preference and the purchase intention. European Scientific Journal, 8(17).
Ayu, Y. S. P. (2009). Pengaruh perceived quality, perceived value, brand preference, consumer satisfaction, dan consumer loyalty pada repurchase intention.
Bashirudin, I., Fausa, E., & Sari, A. D. (2017). Implementasi ERP SAP dalam pembuatan report demografi organisasi (Studi kasus PT. Krakatau Steel (Persero) Tbk.). Teknoin, 23(3), 241–252.
Chang, H. H., & Liu, Y. M. (2009). The impact of brand equity on brand preference and purchase intentions in the service industries. The Service Industries Journal, 29(12), 1687–1706.
Cheah, J.-H., Thurasamy, R., Memon, M. A., Chuah, F., & Ting, H. (2020). Multigroup analysis using SmartPLS: Step-by-step guidelines for business research. Asian Journal of Business Research, 10(3), I–XIX.
Efendi, R., Indartono, S., & Sukidjo, S. (2019). The mediation of economic literacy on the effect of self control on impulsive buying behaviour moderated by peers. International Journal of Economics and Financial Issues, 9(3), 98.
Eggert, A., & Ulaga, W. (2002). Customer perceived value: A substitute for satisfaction in business markets? Journal of Business & Industrial Marketing, 17(2/3), 107–118.
Frank, A. G., Mendes, G. H. S., Ayala, N. F., & Ghezzi, A. (2019). Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective. Technological Forecasting and Social Change, 141, 341–351.
Gozali, A., & Supranto, J. (2020). Evaluasi Implementasi Enterprise Resources Planning Pada Perusahaan Manufaktur Dengan Model Delone Dan Mclean. Jurnal Manajemen Bisnis Dan Kewirausahaan, 4(2), 21–26.
Gupta, M., & Kohli, A. (2006). Enterprise resource planning systems and its implications for operations function. Technovation, 26(5–6), 687–696.
Hancerliogullari Koksalmis, G., & Damar, S. (2022). An empirical evaluation of a modified technology acceptance model for SAP ERP system. Engineering Management Journal, 34(2), 201–216.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11/12), 1762–1800.
Iglesias, M. P., & Guillen, M. J. Y. (2004). Perceived quality and price: Their impact on the satisfaction of restaurant customers. International Journal of Contemporary Hospitality Management, 16(6), 373–379. https://doi.org/10.1108/09596110410550824
Ilmani, E. A., & Herlina, M. (2022). Multigroup SEM-PLS untuk Pemodelan Kemampuan Literasi Digital Masyarakat Desa. Bandung Conference Series: Statistics, 2(2), 96–102.
Jamal, A., & Al-Marri, M. (2007). Exploring the effect of self-image congruence and brand preference on satisfaction: The role of expertise. Journal of Marketing Management, 23(7–8), 613–629.
Juliana, J., Putri, F. F., Wulandari, N. S., Saripudin, U., & Marlina, R. (2022). Muslim tourist perceived value on revisit intention to Bandung city with customer satisfaction as intervening variables. Journal of Islamic Marketing, 13(1), 161–176.
Kusuma, N. B. A. P., & Miartana, I. P. (2018). Brand awareness, brand loyalty, perceived quality, brand association brand preference dan purchase intention. Jurnal Manajemen Bisnis, 15(2), 100–119.
Lee, A. H. I., Chen, S.-C., & Kang, H.-Y. (2020). A decision-making framework for evaluating enterprise resource planning systems in a high-tech industry. Quality Technology & Quantitative Management, 17(3), 319–336.
Li, L. X. (2000). An analysis of sources of competitiveness and performance of Chinese manufacturers. International Journal of Operations & Production Management, 20(3), 299–315.
Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology.
Lubis, I. T. (2021). Management Process Administration in Enterprise Resources Planning (ERP) Systems Applications and Products in Data Processing (SAP) in PTPN III SEI Dadap. Ecoforum Journal, 10(3).
Mahardika, S. B. (2022). The Integrated Biochar Industry for Indonesian Rural Area Households: Study Case on Forest Biomass and Carbon Sequestration. Indonesia Post-Pandemic Outlook: Environment and Technology Role for Indonesia Development, 153.
Maulidina, R., Rizki, N. A., & Dewi, R. S. (2020). Perencanaan dan Implementasi SAP Pada PT XYZ Dengan Menggunakan Metode Accelerated SAP (ASAP). JURIKOM (Jurnal Riset Komputer), 7(1), 83–90.
Mweshi, G. K., & Sakyi, K. (2020). Application of sampling methods for the research design. Archives of Business Research, 8(11), 180–193. https://doi.org/10.14738/abr.811.9042
Ningsi, B. A. (2018). Analisis Kepuasan Pelanggan Atas Kualitas Produk dan Pelayanan Dengan Metode SEM-PLS. Jurnal Statistika Dan Aplikasinya, 2(2), 8–16.
Orr, M. C., Ferrari, R. R., Hughes, A. C., Chen, J., Ascher, J. S., Yan, Y.-H., Williams, P. H., Zhou, X., Bai, M., & Rudoy, A. (2021). Taxonomy must engage with new technologies and evolve to face future challenges. Nature Ecology & Evolution, 5(1), 3–4.
Poranki, K. R. (2015). Consumer attitudes and perception on personal care products and cosmetics at Visakhapatnam, India. Research Journal of Social Science & Management, 5(8).
Ringle, C. M., Sarstedt, M., Mitchell, R., & Gudergan, S. P. (2020). Partial least squares structural equation modeling in HRM research. The International Journal of Human Resource Management, 31(12), 1617–1643.
Setiowati, R., & Liem, Y. (2018). Impact of Packaging Design on Perceived Quality, Perceived Value, Brand Preference, and Repurchase Intention of Candy Products in Jakarta. Pertanika Journal of Social Sciences & Humanities.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J.-H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347.
Sigalingging, E. D., & Permatasari, D. I. (2021). Pengaruh Kualitas Sistem dan Kualitas Informasi Terhadap Kepuasaan Pengguna Enterprise Resource Planning-System Application and Product In Data Processing (ERP-SAP) dengan Perceived Usefulness sebagai Variabel Moderating pada Pelindo I (Persero) Sumatera Utara. JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha, 12(1), 1046–1057.
Stockemer, D., Stockemer, G., & Glaeser, J. (2019). Quantitative methods for the social sciences (Vol. 50). Springer.
Tambovcevs, A., & Merkuryev, Y. (2009). Analysis of ERP Systems Implementation in the Construction Enterprises. Computer Science (1407-7493), 40.
Umble, E. J., Haft, R. R., & Umble, M. M. (2003). Enterprise resource planning: Implementation procedures and critical success factors. European Journal of Operational Research, 146(2), 241–257.
Yolanda, Y., & Dessyana, D. (2022). Pengaruh Fintech, Teknologi Infromasi, Dan E-Commerce Terhadap Kepuasan Financial Masyarakat Kota Medan. JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha, 13(01), 271–280.
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Published
2023-07-17
How to Cite
Abidin, Z., & Subroto, A. (2023). The Effect of Perceived Quality, Perceived Value, Brand Preference, and Customer Satisfaction on ERP Implementation in Construction Services. Quantitative Economics and Management Studies, 4(5), 892–903. https://doi.org/10.35877/454RI.qems1891
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