Marketing Strategy For MSMEs In The Digital Era
DOI:
https://doi.org/10.35877/454RI.qems1670Keywords:
Social Media, Influencer, Live Streaming, Increased RevenueAbstract
The purpose of this research is to find out how to increase income through social media such as social media, influencers and live streaming to increase sales to MSMEs. This study uses a quantitative approach that tests numbers and analyzes statistical tests, collects data, uses a sample of 100 respondents to get valid answers. The results of this study indicate that digital marketing or social media has a significant effect on increasing income at MSMEs, influencers have a significant effect on increasing income on MSMEs, and the last variable, namely live streaming, has a positive and significant effect on increasing income at MSMEs. The development of technology is currently very rapid and very influential for people in the business world. MSMEs must be able to compete and carry out business strategies in order to win the competition. By taking advantage of advances in digital technology, MSME actors can spread their product promotions on online shopping sites such as social media and so on, by creating useful and interesting video content and also using models as promotional tools for their products in an effort to attract customers to buy a product.
References
Anisykurlillah, I., & Rezqika, B. (2019). Faktor yang mempengaruhi implementasi SAK ETAP pada UMKM dengan ketidakpastian lingkungan sebagai variabel moderasi. Jurnal Riset Keuangan Dan Akuntansi, 5(1).
Arfan, N., & Hasan, H. A. (2022). Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mirko Kecil dan Menengah. Iltizam Journal of Shariah Economic Research, 6(2), 212–224.
Arifin, M. Y. (2015). Pengaruh pengeluaran pemerintah sektor kesehatan, pengeluaran pemerintah sektor pendidikan dan pertumbuhan ekonomi terhadap indeks pembangunan manusia Jawa Timur 2006-2013.
Aunia, F., Choiriyah, C., Rasmanah, M., Duku, S., & Yahya, A. H. (2022). PENGARUH INSTAGRAM FASHION INFLUENCER TERHADAP GAYA BUSANA MUSLIM MAHASISWI PRODI JURNALISTIK UIN RADEN FATAHPALEMBANG. Tabayyun, 3(1), 11–23.
Endarwati, E. T., & Ekawarti, Y. (2021). EFEKTIFITAS PENGGUNAAN SOSIAL MEDIA TIK TOK SEBAGAI MEDIA PROMOSI DITINJAU DARI PERSPEKTIF BUYING BEHAVIORS. Management Development and Applied Research Journal, 4, 112–120.
Ghazali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23 Edisi 8. In Badan Penerbit Undip: Semarang.
Ho, C. I., Liu, Y., & Chen, M. C. (2022). Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective. Information (Switzerland), 13(5), 1–19. https://doi.org/10.3390/info13050239
Iswantoro Afiful Hudha. (2021). Keterjangkauan Teknologi Informasi Dalam Live Streaming Shopping Untuk Menciptakan Minat Pembelian Pada E-Commerce Shopee. http://eprints.ums.ac.id/id/eprint/98365%0Ahttp://eprints.ums.ac.id/98365/16/np iswantoro %28Mnj%29 r.pdf
Kim, D., Moon, C. W., & Shin, J. (2018). Linkages between empowering leadership and subjective well-being and work performance via perceived organizational and co-worker support. Leadership & Organization Development Journal, 39, 844–858. https://doi.org/10.1108/LODJ-06-2017-0173
Kimura, R. K., Pinochet, L. H. C., & de Azevedo, M. C. (2016). digital analytics tools and their predictive power on performance: An analysis of the Brazilian auto market. Revista Brasileira de Marketing, 15(2), 220–236. https://doi.org/10.5585/remark.v15i2.3216
Larasati, P. K. P. (2021). Efektivitas content creator dalam strategi promosi di era digital. SANDI: Seminar Nasional Desain, 1, 126–133.
Patel, N. (2015). Online Marketing Made Simple: A Step-by-Step Guide. Pridobljeno s https://neilpatel. com/what-is-online-marketing.
Pitoyo, A. (2014). Analisa Pengaruh Pemberian Kredit dan Aset Terhadap Pendapatan Pedagang Kecil Di BMT Taruna Sejahtera Kabupaten Semarang. Jurnal Ilmiah Infokam, 10(1).
Rachma, N., & Hufron, M. (2020). Pengaruh Kualitas Produk dan Lokasi Terhadap Loyalitas Pelanggan Melalui Kepuasan Sebagai Variabel Intervening (Study pada Kasus Konsumen UD. Riza Jaya Mebel Jombang). Ilmiah Riset Manajemen, 09(11 Februari 2020), 136–152.
Rosyidi, & Suherman. (2006). METODE PENELITIAN PENDIDIKAN (Pendekatan Kuantitatif, Kualitatif dan R&D). Penerbit Alfabeta.
Song, Y. J., & Lee, Y. (2020). Perceived Service Quality through Cognitive Communion of Social Live Streaming Service (SLSS) of Fashion Product and Moderating Effect of Purchasing Experience. Journal of the Korean Society of Clothing and Textiles, 44(4), 639–656. https://doi.org/10.5850/JKSCT.2020.44.4.639
Tulusan, G, M, Fenny. dan Londa, Y, V. (2014). Peningkatan Pendapatan Masyarakat Melalui Program Pemberdayaan Di Desa Lolah Ii Kecamatan Tombariri Kabupaten Minahasa. Jurnal LPPM Bidang EkoSosBudKum, 1, 92–105.
Downloads
Published
How to Cite
Issue
Section
