Vol. 1 No. 1 (2020)

Abstract

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of ? = 0.644.

Abstract

The purpose of this study is to study leadership style and comparison of employee performance. This research was conducted at the company PT. Feva Indonesia. The population used was 60 people. Data collection is done through interviews. The analytical tool used is multiple linear regression techniques. The results of the analysis show a positive leadership style but not significant on employee performance. This shows how leadership style is not related or not significant to employee performance, related to employee performance that requires authoritarian support and cannot be involved in the decision making process. Positive and significant compensation variables on employee performance. This shows that fair and proper assistance is needed to be given to employees, the employee's needs will increase significantly.

Abstract

Abstract

This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.

Abstract

The development of a business that is currently globally quite rapid happening, this is related to the development of increasingly advanced technology, especially those based on the internet. Technological developments in Indonesia have also increased rapidly, one of which is changing daily activities is the payment system, where the circulation of cash is not as much as before. Non-cash payments are currently widely used by the public to transact, from debit card debit, e-money credit cards, and payment by applications through smartphones. With the emerging payment trend like that, many big companies are competing to create the same system, for example the largest network company in Indonesia, Telkomsel with its T-Cash, gojek by creating its Gopay and also recently emerged. with a promotional offer that interets Indonesian consumers is OVO. The purpose of this study was to analyze the effect of promotion and ease of use on customer satisfaction and loyalty. This type of research is quantitative. The study population was 100 respondents who used the OVO application in Surabaya. The analysis technique used is Partial Least Square (PLS). Data obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that promotion and ease of use have a significant effect on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant impact on customer loyalty.

Abstract

This study aims to determine and analyze the Leadership Style, Career Development, and Job Satisfaction simultaneously and significantly to Employee Performance. This research is qualitative research. The population and sample based on the distribution of questionnaires to employees of the Surabaya Tropical Disease Institute were taken as many as 59 respondents. Data collection techniques using interviews, observation, and questionnaires. Analysis of the data used is the reliability test, validity test, classic assumption test, and multiple linear analysis test. The results of the study simultaneously and partially Leadership Style, Career Development, and Job Satisfaction have a positive and significant effect on employee performance. The F test result is 16.703 greater than the 2.00 table simultaneously. Partially the Leadership Style obtained a significant value of 0,000 (less than 0.05) significant effect on employee performance, Career Development obtained a significant value of 0.025 (less than 0.05) significant effect on employee performance, and Job Satisfaction obtained significant value of 0.049 (less than 0.05) has a significant effect on employee performance.

Abstract

This study aims to determine the prediction of financial distress in the Consumer Goods Industry companies listed on the Indonesia Stock Exchange. The research period used was 2016-2018. This research on financial distress prediction uses a quantitative approach. The study population includes all Consumer Goods Industry companies listed on the Indonesia Stock Exchange in the 2016-2018 period. The sample is determined by purposive sampling technique. The data analysis method used is logistic regression analysis. This study aims to test and prove whether DAR, CR, TATO, and ROA affect Financial Distress. The data in this study came from secondary data obtained through documentation techniques. Data analysis by logistic regression partially used SPSS for window version 25. The results showed that (1) debt asset to ratio (DAR) had no positive effect on financial distress, (2) current ratio (CR) has a negative but not significant effect on financial distress, (3) total asset turnover (TATO) has no negative effect on financial distress, (4) return on assets (ROA) has a negative and significant effect on financial distress.

Abstract

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.

Abstract

The purpose of this study is to design a model to investigate the role of the Individuals making public policies in the implementation of the administrative system health policy. Two questionnaire has been used in the current study: One whose main aim was to investigate the actors making public policy with 51 questions and Cronbach Alpha 0.93, and the other one in the administrative system health policy with 74 questions and Cronbach Alpha 0.95. To be assured with regard to the validity of the questionnaires content and construct validities were estimated. The statistical population of the current study were 86643 employers of the executive organizations of the Khuzestan province, Iran. The final sample of the study was 382 individuals based on Cochran. Data analysis was done by using SPSS 22 and Amos 22. The results of the current study revealed that the factors making the public policy included 13 factors in which the most average was for mass media (7.64) and the least was the powerful elites with the mean of (5.64). The health administrative policies included 14 policies, all of them were at significant point except the policies of eleventh to thirteenth of the fifth book “Islamic Panel Code”, the law of banning more than on job, and the principles of prevention and fighting against bribe. The results also showed that there was a statistically significant relationship between the factors making public policy and those of administrative health policy.

Abstract

This study investigates the nexus between sectorial output growth and commercial bank credit in Nigeria. Sectorial output growth was broken down into three different proxies which include production sector, Commercial sector and Service sector contribution to gross domestic product while bank credit to production sector, general commerce and service sector served as the independent variables which are used to proxy commercial bank credit. The study made use of secondary data obtained from Central Bank of Nigeria Statistical bulletin for the period 1981 to 2019. It employed Descriptive Statistics, Phillips-Perron (PP) Unit Root Test, Simple Regression Analysis and Granger Causality Test. The Granger Causality result showed that bi-directional causality is identified in the three models while there were positive and significant relationship between bank credit to production sector, general commerce, service sector and production sector contribution to gross domestic product, general commerce sector contribution to gross domestic product and service sector contribution to gross domestic product respectively. The paper therefore recommends that the regulatory authorities should prioritize more on increasing and easing the requirements needed from deficit spenders to secure credit from commercial banks in Nigeria.