Quantitative Economics and Management Studies

Factors That Affect The Consumptive Behavior of Paylater Users

Parada Jamot Parasian Tambunan — 2025-08-31

The rapid advancement of digital transformation has led to innovations in the financial sector, one of which is the paylater service. This service has significantly influenced financial behavior, particularly among millennials in Indonesia. Paylater allows consumers to make purchases immediately and defer payments with flexible terms, making it increasingly popular due to its accessibility. The growing adoption of this service reflects a consumerist trend that may contribute to increased debt, especially in urban areas. This study aims to examine the influence of financial literacy, digital literacy, self-control, lifestyle, and financial behavior on consumer behavior in using paylater services among millennials in Bogor City. A quantitative approach was employed, involving a sample of 280 respondents from diverse age groups, occupations, and educational backgrounds. Data were collected through questionnaires and analyzed using the SEM-PLS technique with SmartPLS. The findings indicate that financial literacy, lifestyle, self-control, and financial behavior have a significant positive impact on consumer behavior, whereas digital literacy does not show a significant influence. This study provides important implications for paylater service providers, the government, and society to enhance financial literacy and self-control, promote responsible lifestyle and financial behaviors, and encourage the wise use of paylater services.

Financial Distress Prediction Model Using Financial Ratios and Cash Flow: A Quantitative Approach (Sudy for retail companies listed on the IDX for the 2020-2024 period)

Mukhlis Hanafi — 2025-08-31

This study analyzes the influence of financial ratios and cash flows on financial distress conditions in retail companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The independent variables tested included Current Ratio (CR), Debt to Equity Ratio (DER), Return on Assets (ROA), and Cash Flow from Operations (CF), with Financial Distress (FD) measured using the Altman Z-Score. The method used is multiple linear regression. The research uses a quantitative approach with secondary data from the financial statements of retail companies listed on the IDX during 2020–2024. The sample was selected by purposive sampling based on the criterion of declining profits for two consecutive years. Financial distress is measured with the Altman Z-Score. Data analysis uses multiple linear regression to test the influence of independent variables on financial distress. Multicollinearity, normality, and heteroscedasticity tests were performed to ensure the validity of the model. The results showed that CR, DER and CF had no significant effect on FD, only ROA had an effect on FD. These findings confirm the importance of managing financial ratios, especially on asset ratios, to reduce the risk of financial distress, which is a reference for managers and investors in financial decision-making.

Impact of Customer Behavior on Impulse Buying in the Footwear Industry

I Putu Parditha — 2025-08-31

This study examines the influence of brand image, content marketing, influencer marketing, and customer reviews on impulsive buying behavior in the context of New Balance footwear in Indonesia. The research aims to understand the interplay of these factors and their impact on spontaneous purchasing decisions. Data were collected from respondents through surveys, focusing on demographic attributes, consumer preferences, and purchasing behavior. The analysis utilized a structured model to evaluate the relationships between variables and their influence on impulsive buying. The findings reveal that while relevant to consumer perceptions, brand image and content marketing do not significantly drive impulsive purchases. Conversely, influencer marketing demonstrates a substantial positive impact, emphasizing its role in creating emotional connections and triggering spontaneous buying. Customer reviews, however, show limited moderating influence on the relationships between the studied variables and impulsive buying behavior. The study concludes that emotionally driven strategies, such as leveraging credible influencers and situational promotions, are more effective in fostering impulsive purchases than traditional approaches. It highlights the need for creative and dynamic marketing tactics to align with evolving consumer behavior. This research contributes to understanding consumer behavior in the digital marketing landscape. It offers actionable insights for businesses to optimize strategies and enhance customer engagement, ensuring sustainable success in competitive markets.

The Influence of Perception of Usefulness and Perception of Ease on The Intention of Using QRIS by Accounting Students of Politeknik Negeri Tanah Laut

Fidia Ramadhani Putri Pertiwi — 2025-08-31

This study aims to analyze the effect of perception of usefulness and perception of ease of use on the intention to use QRIS by Accounting students of Politeknik Negeri Tanah Laut. Using multiple linear regression method, this study involved 318 students as respondents. The results showed that perception of usefulness had a significant effect on the intention to use QRIS (p < 0.05), while perception of ease also showed a significant effect. Simultaneously, these two variables contributed 47.3% to the intention to use QRIS. This finding indicates the importance of increasing awareness of the benefits and ease of use of QRIS to encourage the adoption of digital payment systems among students. This study is expected to be a reference for policy development and further research on digital payment technology.

The impact of financial liberalization on private savings: The case of Maghreb countries Arabia

Zaied Maher — 2025-08-31

The concept of financial liberalization emerged in the early 1970s from the work of McKinnon (1973) and Shaw (1973). These authors presented financial sector liberalization as one of the ways in which financial development could positively influence economic growth. This theory was well received by international organizations (the International Monetary Fund and the World Bank). They proved that a policy of financial liberalization is essential to promote economic development. This work is based on the following assertion: financial liberalization ensures better mobilization and allocation of resources. It also ensures a better match between investment and savings. At this level, the aim of this article is to verify the effect of financial liberalization on private savings. To answer this question, we use the ordinary least squares method and the stationarity process to investigate the relationship between financial liberalization indicators and private savings in the Maghreb Arab countries over an 8-year period from 2000 to 2008. The econometric analysis showed that the economic growth achieved in Maghreb Arab countries during the study period reflected an increase in real per capita income, and also contributed to an increase in private savings.

Customer Behavior in the Processed Wood Industry during Post Covid-19 Pandemic

Artika Afifatus Solehah — 2025-06-30

As the trend of home renovations increases during the Covid-19 pandemic, a global demand for wood products has declined significantly, mainly due to rising prices. This situation poses a major challenge for wood processing companies, such as PT. Tanahmas Kencana Abadi, which are maintaining its competitive advantage in the middle of increasingly fierce competition and declining consumer purchasing power. Therefore, evaluating customer satisfaction and loyalty is crucial. This study analyzes the factors that influence customer satisfaction and loyalty, focusing on product quality and price. The study population consisted of 50 B2B plywood companies, both domestic and international, selected using a saturated sampling technique. The data collected were analyzed through Smart-PLS, using a Structural Equation Modeling approach focusing on path coefficients and t-tests. The study findings reveal that the environmentally friendly aspect is the most influential factor in the correlation between product quality and customer satisfaction. In addition, customer satisfaction affects customer loyalty and moderates the correlation between product quality and loyalty. In contrast, price does not significantly affect customer satisfaction or loyalty. Based on these findings, companies are advised to improve the certification and marketing communications related to environmentally friendly products to strengthen and enhance their competitive advantage.

The Perception-Reality Gap in Digital Marketing: Measuring Social Media's True Influence on Nepal's Cold Drink Consumer Choices

Keshab Raj Awasthi — 2025-08-31

This study investigates the influence of social media marketing, including advertisements, influencer endorsements, and user-generated content, on consumer preferences and purchasing behavior for cold drinks in Nepal. Using a descriptive research design with purposive sampling (N=384), the study collected data through structured questionnaires targeting active social media users aged 18-35. Descriptive analysis revealed that social media advertisements had the highest perceived impact (Mean=38.98), followed by influencer marketing (Mean=27.09). However, correlation and regression analyses painted a different picture: while a weak but significant link existed between influencers and user-generated content (r=.134, p<.01), none of the social media variables significantly predicted actual consumer preferences (p>.05, R²=.005). The findings suggest a notable disconnect between perceived and real influence, implying that factors like price, taste, and convenience may outweigh digital marketing effects in Nepal’s cold drink market. The study challenges the assumed dominance of social media in shaping consumer behavior, particularly in emerging markets, and calls for more nuanced, locally tailored marketing strategies. Future research should incorporate behavioral tracking, cross-platform comparisons, and longitudinal designs to better understand the gap between online engagement and actual purchasing decisions. These insights are critical for marketers aiming to optimize digital campaigns in price-sensitive, culturally distinct markets like Nepal.

Analysis of Consumer Preferences in Assessing the Attributes of the Marketing Mix of RCTI's Live Streaming

Dyah Christanti — 2025-06-30

Over the past decade, RCTI's live television viewership has tended to decline although it experienced an increase, particularly during the Covid-19 pandemic. This decline in traditional media viewership is particularly pronounced in entertainment programs and news broadcasting. Programs that were once exclusively accessible through traditional media can now be accessed on various digital platforms. This study aims to analyze whether consumer preferences, especially those of Generation Z, who are highly connected to technology, have shifted from watching RCTI television to using digital platforms. Based on conjoint analysis, the results show that 96 respondents from Generation Z in Jabodetabek still prefer to watch entertainment, sports, and news programs broadcast during fixed hours. This finding suggests that RCTI should focus on maintaining consistent broadcast schedules and continue innovating in content production to remain competitive in the increasingly crowded broadcasting industry.

Motivation and Consumers’ Attitudes Mediate The Effect of Social Media toward Purchase Decisions on Generation Z via Market Place

Kristiana Widiawati — 2025-08-31

The aim of this research work is to investigate the impact of motivations and attitudes towards social media on Generation Z purchasing behavior in the marketplace. This research is about what affects people’s purchase and how social media can be used in good ways in order to succeed as a marketer. The research method is a quantitative with analytical tool SMART PLS. The respondents from Generation Z in Jabodetabek as many as 236. The path analysis was used to assess the association of the variables studied. Influence on Purchase Decision The findings from the study reveal that social media has a direct as well as indirect impact on the consumer purchase decision (via consumer motivation and attitude). It can be concluded, from the path coefficient value, that motivation has a very significant effect on to purchasing decision (all hypotheses are accepted).

The Impact of Liquidity, Leverage, and Profitability Ratios on Financial Distress

Emelia Rahmadany Putri Gami — 2025-08-31

This study examines the influence of liquidity, leverage, and profitability on financial distress at PT. Jamu Nyonya Meneer, a traditional herbal medicine company in Indonesia. Using a quantitative descriptive research approach, the study analyzes secondary data from the company's financial statements through multiple regression analysis, hypothesis testing, and correlation analysis. The research focuses on three key financial ratios: Current Ratio for liquidity measurement, Debt to Equity Ratio (DER) for leverage assessment, and Return on Assets (ROA) for profitability evaluation. The findings reveal that liquidity, leverage, and profitability have significant positive effects on financial distress, with the regression equation Y = 23.491 + 0.457X₁ + 0.482X₂ + 0.372X₃. The F-test results (Sig. = 0.02 < 0.05) confirm that all independent variables jointly influence financial distress, while individual t-test results show significant partial effects for Liquidity (Sig. = 0.000), Leverage (Sig. = 0.001), and Profitability (Sig. = 0.000). The coefficient of determination (R²) indicates that 61.5% of financial distress variation is explained by these three variables, while 38.5% is influenced by other factors. Contrary to conventional expectations, higher liquidity and profitability increase financial distress risk, suggesting complex operational dynamics in the herbal medicine industry. The study contributes to financial distress prediction literature and provides practical insights for herbal medicine companies' financial management strategies.

Fraud Prevention: The Contribution of Internal Control, Internal Audit, and Organizational Culture

Yulfani — 2025-08-31

Losses within organizations often stem from fraudulent activities, with fraud levels significantly increasing, particularly in the public sector. This study aims to examine the contributions of internal control, internal audit, and organizational culture to fraud prevention efforts at the Regional Inspectorate Office of Central Sulawesi Province. A numerical analysis using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach was applied to 35 auditors as respondents. The findings indicate that internal control and internal audit do not significantly contribute to fraud prevention efforts. However, organizational culture plays a substantial role in preventing fraud. These results suggest the necessity of enhancing understanding regarding the implementation of organizational culture in fraud prevention, both in public and private institutions. Nevertheless, despite their lack of statistical significance, internal control and internal audit remain inseparable components in the broader effort to prevent fraud and organizational losses. Therefore, institutions must reinforce each audit-related element to mitigate the risks of fraud. In conclusion, the study underscores that organizational culture is the most crucial factor in preventing fraud. Thus, strengthening values such as integrity, transparency, and accountability must be prioritized in any anti-fraud strategy.

The Role of Authentic Leadership in Work Life Balance and Employee Performance with Mediated Employee Engagement

Humaira Putri Yasmin — 2025-08-31

Leadership approaches in public sector organizations face distinct challenges in promoting work‒life balance and performance while maintaining employee engagement. Authentic leadership has emerged as a promising framework for addressing these challenges; however, limited research has examined its effectiveness within Indonesian government institutions. This study examines the influence of authentic leadership on work‒life balance and employee performance, with employee engagement as a mediating variable at the Department of Communication and Information Technology (Diskominfo) in Banjarbaru city, Indonesia. Using a quantitative approach with a causal design, this study surveyed 64 employees through a saturation sampling method. The data were analyzed via structural equation modeling-partial least squares (SEM‒PLS) to evaluate both direct and indirect relationships among the variables. Authentic leadership positively influenced work‒life balance (β=0.618, t=5.934, p<0.001) and employee performance (β=0.683, t=9.439, p<0.001). Employee engagement mediated the relationships between authentic leadership and work-life balance (β=0.656, t=6.112, p<0.001) and between authentic leadership and employee performance (β=0.632, t=4.682, p<0.001). The indirect effects of employee engagement (0.454 for work‒life balance; 0.471 for performance) were stronger than the direct effects (0.147 for work‒life balance; 0.229 for performance), confirming the partial mediating role of employee engagement. Authentic leadership significantly enhances work‒life balance and employee performance in public sector organizations, primarily by strengthening employee engagement. Government institutions should prioritize the development of authentic leadership capabilities and the implementation of policies that support employee engagement to optimize both organizational performance and employee well-being.

Risk Management in Reducing Audit Findings: Evidence from Indonesia Local Government

Tifani Keren Hapuk Weyha — 2025-08-31

Risk management has become an integral element of entity governance, particularly in the public sector, which continues to face intense scrutiny in an effort to minimize audit findings. This study aims to analyze the impact of risk management implementation on audit findings in Indonesian local governments. Through a quantitative approach and linear regression analysis in STATA-17 programming, data was obtained from local governments in 2021, with a total of 542 observations processed. The results revealed that the implementation of risk management contributed to reducing audit findings, especially those related to non-compliance with satutory regulations, including findings that resulted in local financial losses, potential financial losses, revenue shortfalls, and administrative irregularities. This study provides new insights into the important role of risk management in strengthening governance, improving accountability, and optimizing financial management in local governments. Therefore, this study underscores the importance of integrating risk management into every financial management process within local governments to minimize regulatory non-compliance and to achieve effective, efficient, and accountable financial management.

Talent Development Strategies to Enhance Entrepreneurial Orientation among Creative Digital Industry Actors in the Megamas Area of Manado

Jenny Nancy Kaligis — 2025-08-31

This study investigates the impact of talent development strategies on entrepreneurial orientation among actors in the digital creative industry in the Megamas area of Manado, Indonesia. Utilizing a quantitative associative approach, the research analyzes how structured talent initiatives influence entrepreneurial behavior directly and indirectly through digital competence as a mediating variable. Data were collected from 75 digital creative entrepreneurs using a validated Likert-scale questionnaire and analyzed using path analysis with SPSS version 26. The findings reveal that talent development significantly and positively affects both digital competence (β = 0.512, p < 0.001) and entrepreneurial orientation (β = 0.308, p < 0.01). Furthermore, digital competence also has a significant positive effect on entrepreneurial orientation (β = 0.476, p < 0.01), confirming its mediating role. The total effect of talent development on entrepreneurial orientation is strengthened through digital competence, yielding a combined influence of 0.552. These results underscore the importance of aligning talent development programs with efforts to improve digital readiness among creative entrepreneurs. The study contributes to the growing literature on digital entrepreneurship by highlighting the dual impact of talent strategies enhancing both technical and behavioral capabilities. It also provides practical implications for policymakers and stakeholders aiming to empower creative digital MSMEs in emerging markets. In particular, integrating digital skills training with entrepreneurial learning may offer a more comprehensive approach to boosting innovation, risk-taking, and market responsiveness in the creative industry. Future research may explore comparative studies across different urban creative hubs to deepen understanding of regional dynamics in talent-driven entrepreneurship.

Financial Literacy’s Moderating Role in Savings and MSME Sustainability: Evidence from Central Java, Indonesia

Efriyani sumastuti — 2025-08-31

The objective of This investigation is to investigate the influence of financial inclusion and financial literacy on the sustainability of businesses, with business savings serving as a mediating factor and financial literacy acting as a moderator. The study involved 150 culinary MSMEs in Central Java and utilized a quantitative method with the SmartPLS 3.0 analytical tool. The findings suggest that financial literacy and financial inclusion significant direct influences on business sustainability. Additionally, Financial literacy significantly influences business savings, highlighting its important role in shaping the financial behaviors of MSMEs. On the other hand, business savings do not show a statistically significant direct impact on business sustainability, and their mediating role receives only partial support. The moderating effect of financial literacy on the connection between business savings and business sustainability is significant but in a negative direction. These results suggest that while financial literacy is generally advantageous, it can change the role of savings if not integrated with effective financial planning. This research provides a theoretical contribution to the comprehension of financial behavior models in MSMEs and supports the achievement of SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure) through inclusive financial empowerment.