Christanti D, Eddyono F. Analysis of Consumer Preferences in Assessing the Attributes of the Marketing Mix of RCTI’s Live Streaming. Quant. Econ. Manag. Stud. [Internet]. 2025 Jun. 30 [cited 2026 Apr. 25];6(4):582-91. Available from: https://qemsjournal.org/index.php/qems/article/view/3754