Christanti, Dyah, and Fauziah Eddyono. “Analysis of Consumer Preferences in Assessing the Attributes of the Marketing Mix of RCTI’s Live Streaming”. Quantitative Economics and Management Studies 6, no. 4 (June 30, 2025): 582–591. Accessed April 25, 2026. https://qemsjournal.org/index.php/qems/article/view/3754.