AWASTHI, Keshab Raj; PANDEY, Dipak Raj; CHAND, Prakash Bahadur. The Perception-Reality Gap in Digital Marketing: Measuring Social Media’s True Influence on Nepal’s Cold Drink Consumer Choices. Quantitative Economics and Management Studies, [S. l.], v. 6, n. 4, p. 573–581, 2025. DOI: 10.35877/454RI.qems4025. Disponível em: https://qemsjournal.org/index.php/qems/article/view/4025. Acesso em: 8 jun. 2026.