CHRISTANTI, Dyah; EDDYONO, Fauziah. Analysis of Consumer Preferences in Assessing the Attributes of the Marketing Mix of RCTI’s Live Streaming. Quantitative Economics and Management Studies, [S. l.], v. 6, n. 4, p. 582–591, 2025. DOI: 10.35877/454RI.qems3754. Disponível em: https://qemsjournal.org/index.php/qems/article/view/3754. Acesso em: 27 jun. 2026.