KAMIL, Mohammad Luqman Fauzan; WIDODO, Teguh. The Influence of Brand Equity Towards Consumer Purchase Decision of Starbucks (Case Study: Gen Z Starbucks Customer In Bandung). Quantitative Economics and Management Studies, [S. l.], v. 4, n. 5, p. 936–945, 2023. DOI: 10.35877/454RI.qems1985. Disponível em: https://qemsjournal.org/index.php/qems/article/view/1985. Acesso em: 23 apr. 2026.