The Effect of Marketing Mix and Agricultural Incentives on Farmers' Participation in Organic Rice Cultivation in Bakti Village, Ponrang Selatan District, Luwu Regency
DOI:
https://doi.org/10.35877/454RI.qems914Keywords:
marketing mix, farmer incentives, farmer participationAbstract
This study examines the effect of the marketing mix and agricultural incentives on farmer participation in organic rice cultivation. This research method uses descriptive quantitative research through survey techniques. The data collection uses observation and interview methods. The data were analyzed using structural equation modeling (SEM) with the help of the Smart PLS application. The results showed that the marketing mix affected farmer participation of -0.082 units with a T arithmetic value of 0.441 < 1.697 or a p-value of 0.660 > 0.005. Agricultural incentives affect farmer participation by 0.923 units with a t-count value of 3.491 > 1.697 or a p-value of 0.001 <0.05. The combined effect of the marketing mix and agricultural incentives on farmer participation is 57.2%, while 42.8% is influenced by other variables not observed in this study.
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Elizabeth. 2019. “Farmer Participation Empowerment Acceleration Achieving Products Additional Value, Supporting Agroindustry And Farmer Welfare.” UNES Journal of Scientech Research 4 (1): 34–51.
Ismani, Ismani, Dasmadi Dasmadi, and Hari Purwanto. 2020. “Pengaruh Pelatihan Dan Pemberian Insentif Terhadap Kinerja Karyawan Di Ellena Skin Care Solo.” EKOBIS: Jurnal Ilmu Manajemen Dan Akuntansi 8 (2): 25–32. https://doi.org/10.36596/ekobis.v8i2.329.
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Musfar, Tengku Firli. 2020. Manajemen Pemasaran. Bandung: Media Sains Indonesia.
Rachmawati, Rina. 2011. “Peranan Bauran Pemasaran (Marketing Mix) Terhadap Peningkatan Penjualan.” Jurnal Kompetensi Teknik 2 (2): 143–50.
Sagita, Merki Natasya, Akhbar, and Hasriani Muis. 2019. “Partisipasi Petani Dalam Pengelolaan Hutan Kemasyarakatan Di Desa Labuan Toposo Kecamatan Labuan Kabupaten Donggala.” Jurnal Warta Rimba 7 (2): 1–10.
Surianda, I D E. 2019. “Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Menggunakan Produk Taserna Pada Pt Bank Kalbar Cabang Pembantu ….” http://repository.unmuhpnk.ac.id/id/eprint/1201.
Suryawati, Siti Hajar, Endriatmo Soetarto, Luky Andrianto, and Agus Heri Purnomo. 2011. “Identifikasi Sistem Insentif Pengelolaan Sumberdaya.” Journal Kebijakan Sosek KP 1 (1): 45–61.
Syafriadi. 2021. “Analisis Pengaruh Insentif Dan Motivasi Terhadap Kinerja Pegawai Pada Kantor Dinas Pertanian Sumatera Utara.” Jurnal Ilmiah “JUMANSI STINDO” 3 (1).
Utami, Hesty Nurul, and Iqbal Fauzi Akbar Firdaus. 2018. “Pengaruh Bauran Pemasaran Terhadap Perilaku Online Shopping: Perspektif Pemasaran Agribisnis.” Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis 2 (1): 136–46. http://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/3407/pdf.
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Published
2022-02-26
How to Cite
Nur, I. M., Yusuf Q., M., & Mahmud, A. N. (2022). The Effect of Marketing Mix and Agricultural Incentives on Farmers’ Participation in Organic Rice Cultivation in Bakti Village, Ponrang Selatan District, Luwu Regency. Quantitative Economics and Management Studies, 3(1), 134–141. https://doi.org/10.35877/454RI.qems914
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