Talent Development Strategies to Enhance Entrepreneurial Orientation among Creative Digital Industry Actors in the Megamas Area of Manado
https://doi.org/10.35877/454RI.qems4108
Keywords:
Talent Development, Digital Competence, Entrepreneurial Orientation, Creative Industry, Path Analysis, igital Entrepreneurship
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Abstract
This study investigates the impact of talent development strategies on entrepreneurial orientation among actors in the digital creative industry in the Megamas area of Manado, Indonesia. Utilizing a quantitative associative approach, the research analyzes how structured talent initiatives influence entrepreneurial behavior directly and indirectly through digital competence as a mediating variable. Data were collected from 75 digital creative entrepreneurs using a validated Likert-scale questionnaire and analyzed using path analysis with SPSS version 26. The findings reveal that talent development significantly and positively affects both digital competence (β = 0.512, p < 0.001) and entrepreneurial orientation (β = 0.308, p < 0.01). Furthermore, digital competence also has a significant positive effect on entrepreneurial orientation (β = 0.476, p < 0.01), confirming its mediating role. The total effect of talent development on entrepreneurial orientation is strengthened through digital competence, yielding a combined influence of 0.552. These results underscore the importance of aligning talent development programs with efforts to improve digital readiness among creative entrepreneurs. The study contributes to the growing literature on digital entrepreneurship by highlighting the dual impact of talent strategies enhancing both technical and behavioral capabilities. It also provides practical implications for policymakers and stakeholders aiming to empower creative digital MSMEs in emerging markets. In particular, integrating digital skills training with entrepreneurial learning may offer a more comprehensive approach to boosting innovation, risk-taking, and market responsiveness in the creative industry. Future research may explore comparative studies across different urban creative hubs to deepen understanding of regional dynamics in talent-driven entrepreneurship.
References
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Obschonka, M., & Stuetzer, M. (2017). Integrating Psychological Approaches To Entrepreneurship: The Entrepreneurial Personality System (EPS). Small Business Economics, 49(1), 203–231
Pangemanan, J., & Katuuk, D. (2021). The Role Of Business Incubation In The Development Of Digital Msmes In The Megamas Area Of Manado. Journal of Creative Economics and Business, 9(1), 65–74
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Rezaei-Zadeh, M., Hogan, M., O’Reilly, J., Cleary, B., & Murphy, E. (2017). Using Reflective Learning Journals To Promote Entrepreneurial Learning In Higher Education: A Reflective Approach. Education + Training, 59(2), 159–176
Sari, M. E., & Prasetyo, M. (2022). Digital Skill Training And Its Impact On SME Innovation Performance: Evidence From Indonesia. Journal Of Small Business And Enterprise Development, 29(5), 805–823. Https:/Doi.Org/10.1108/JSBED-03-2021-0139
Setiawan, R., & Sulastri, L. (2023). The Role Of Digital Skills In Shaping Entrepreneurial Success Among Urban Youth: Evidence From Indonesia. Journal of Economic Innovation, 8(1), 44–58. Https:/Doi.Org/10.24002/Jie.V8i1.6102
Siregar, A., & Nurhalimah, I. (2019). Developing Entrepreneurial Orientation Among Millennials Through Digital-Based Training. Scientific Journal of Entrepreneurship, 8(1), 88–95.
Suharti, L., & Sirine, H. (2020). The Role Of Talent Development And Experiential Learning In Fostering Entrepreneurial Behavior: Evidence From Creative Business Students In Indonesia. Journal of Education and Entrepreneurship, 8(2), 87–97. Https:/Doi.Org/10.21831/Jpk.V8i2.3666
Villani, V., Presutti, M., & Majocchi, A. (2020). Talent Development And Entrepreneurial Orientation In Digital Ecosystems: A Resource-Based View Approach. Journal Of Business Research, 112, 209–218. Https:/Doi.Org/10.1016/J.Jbusres.2020.02.036
Wahyuni, S., & Astuti, M. (2021). Exploring Digital Competence As A Driver Of Entrepreneurial Mindset: A Study Of Indonesian Creativepreneurs. Journal Of Entrepreneurship Education, 24(4), 1–13. Https:/Doi.Org/10.51238/Jee.2021.2404
Widjaja, R. D., & Setiawan, D. (2021). The Influence Of HR Development On Entrepreneurial Orientation Of Creative Industry Actors In The Digital Era. Journal of Economics and Technology Management, 3(4), 245–260
Yusof, M., Rahman, A. R., & Salleh, F. (2022). Leadership-Focused Talent Development And Entrepreneurial Orientation Among Malaysian Youth. Asia Pacific Journal Of Innovation And Entrepreneurship, 16(1), 43–58. Https:/Doi.Org/10.1108/APJIE-05-2021-0064
Adewale, A. A., & Arogundade, K. K. (2021). Business Development Services And Entrepreneurial Orientation In Nigeria’s Creative Industries. Journal Of Small Business And Enterprise Development, 28(5), 711–727. Https:/Doi.Org/10.1108/JSBED-06-2020-0204
Ainin, S., Parveen, F., & Noor, I. M. (2023). Blended Learning For Digital Entrepreneurship: Evidence From Training Programs In Southeast Asia. Education + Training, 65(3), 421–440. Https:/Doi.Org/10.1108/ET-04-2022-0127
Alshurideh, M., Al Kurdi, B., Salloum, S. A., & Arpaci, I. (2020). The Impact Of Digital Transformation On Strategic Entrepreneurship And Organizational Performance. Sustainability, 12(23), 10245. Https:/Doi.Org/10.3390/Su122310245
Baron, R. M., & Kenny, D. A. (1986). The Moderator–Mediator Variable Distinction In Social Psychological Research. Journal Of Personality And Social Psychology, 51(6), 1173–1182. Https:/Doi.Org/10.1037/0022-3514.51.6.1173
Central Bureau of Statistics. (2023). Creative Economy Statistics 2022. Jakarta: BPS.
Chatterjee, S., Rana, N. P., Tamilmani, K., & Sharma, A. (2022). Digital Talent Management And Innovation Capabilities In Creative Firms: A Strategic Perspective. Journal Of Business Research, 149, 591–602
Chen, Y., Zhou, X., & Liu, C. (2021). The Role Of Digital Competence And Entrepreneurial Orientation In Driving Innovation: Evidence From Creative Startups In China. Technological Forecasting And Social Change, 169, 120832. Https:/Doi.Org/10.1016/J.Techfore.2021.120832
Collings, D. G., Mellahi, K., & Cascio, W. F. (2019). Global Talent Management And Performance In Multinational Enterprises: A Multilevel Perspective. Journal Of Management, 45(2), 540–566
Dufays, F., & Huybrechts, B. (2021). Where Do Digital Capabilities Fit In Social Entrepreneurship? A Behavioral Perspective. Journal Of Business Venturing Insights, 15, E00239. Https:/Doi.Org/10.1016/J.Jbvi.2021.E00239
Eisingerich, A. B., Rubera, G., Seifert, M., & Bhardwaj, G. (2016). Doing Good And Doing Better Despite Negative Information? The Role Of Corporate Social Responsibility In Consumer Resistance To Negative Information. Journal Of Service Research, 19(2), 192–208
Ferreira, J. J., Fernandes, C. I., & Kraus, S. (2021). Entrepreneurship Education And Business Performance: Exploring The Mediating Role Of Digital Competence. Technological Forecasting And Social Change, 164, 120485. Https:/Doi.Org/10.1016/J.Techfore.2020.120485
Florida, R., & Mellander, C. (2016). The Geography Of Innovation: The Role Of Creative Industries And Urban Hubs. Regional Studies, 50(2), 238–252
Handayani, S., & Fitriani, A. (2023). Digital Talent Development Strategy in Creative Economy Sector: Study on Social Media Based MSMEs. Indonesian Journal of Management and Entrepreneurship, 11(1), 55–68. Https:/Doi.Org/10.31289/Jmki.V11i1.6543
Heisig, P., Suraj, O. A., Kianto, A., Kemboi, C., & Arrau, G. (2016). Knowledge Management And Business Performance: Global Experts’ Views On Future Research Needs. Journal Of Knowledge Management, 20(6), 1169–1198
Ismail, I. J., Kahiya, E. T., & Tengeh, R. K. (2021). Digital Readiness And Entrepreneurship: The Mediating Role Of ICT Competence. Journal Of Entrepreneurship In Emerging Economies, 13(6), 1029–1051. Https:/Doi.Org/10.1108/JEEE-02-2020-0025
Lukito, H., & Prabowo, H. (2020). Entrepreneurial Orientation Strategies In Indonesian Digital Startups. Jurnal Manajemen Dan Kewirausahaan, 22(2), 112–120
Martínez-Climent, C., Zorio-Grima, A., & Ribeiro-Soriano, D. (2022). Digital Entrepreneurship: A Systematic Literature Review. Technological Forecasting And Social Change, 174, 121245. Https:/Doi.Org/10.1016/J.Techfore.2021.121245
Marzi, G., Ciampi, F., & Dabic, M. (2021). Entrepreneurship And Digital Transformation: Investigating The Role Of Digital Technologies On Business Model Innovation. Technological Forecasting And Social Change, 173, 121–138
Ministry of Tourism and Creative Economy. (2022). Creative Economy Outlook 2022. Jakarta: Ministry Of Tourism And Creative Economy.
Muriithi, S. M. (2017). African Small And Medium Enterprises (Smes) Contributions, Challenges And Solutions. European Journal Of Research And Reflection In Management Sciences, 5(1), 36–48
Nabi, G., Walmsley, A., Liñán, F., Akhtar, I., & Neame, C. (2017). Does Entrepreneurship Education In The First Year Of Higher Education Develop Entrepreneurial Intention? The Role Of Learning And Inspiration. Studies In Higher Education, 43(3), 452–467. Https:/Doi.Org/10.1080/03075079.2016.1177716
Nambisan, S. (2017). Digital Entrepreneurship: Toward A Digital Technology Perspective Of Entrepreneurship. Entrepreneurship Theory And Practice, 41(6), 1029–1055. Https:/Doi.Org/10.1111/Etap.12254
Neneh, B. N. (2020). Entrepreneurial Orientation In The Digital Era: Mediating Role Of Innovation Capacity. Journal Of Entrepreneurship In Emerging Economies, 12(3), 385–407. Https:/Doi.Org/10.1108/JEEE-06-2019-0090
Nugroho, A., & Rachmawati, R. (2020). The Role of Digital Competence in Increasing the Competitiveness of Creative Businesses in the Industrial Era 4.0. Indonesian Journal of Economics and Business, 35(2), 120–132. Https:/Doi.Org/10.22146/Jieb.54321
Obeidat, B. Y., Tarhini, A., & Masa’deh, R. (2016). A Framework For Talent Management In Jordanian Telecommunication Companies. International Journal Of Management Science And Business Administration, 2(2), 17–22
Obschonka, M., & Stuetzer, M. (2017). Integrating Psychological Approaches To Entrepreneurship: The Entrepreneurial Personality System (EPS). Small Business Economics, 49(1), 203–231
Pangemanan, J., & Katuuk, D. (2021). The Role Of Business Incubation In The Development Of Digital Msmes In The Megamas Area Of Manado. Journal of Creative Economics and Business, 9(1), 65–74
Rana, N. P., Slade, E. L., & Dwivedi, Y. K. (2023). Managing Digital Transformation Through Talent Strategies In Emerging Economies. Information Systems Frontiers, 25(1), 31–49
Rezaei-Zadeh, M., Hogan, M., O’Reilly, J., Cleary, B., & Murphy, E. (2017). Using Reflective Learning Journals To Promote Entrepreneurial Learning In Higher Education: A Reflective Approach. Education + Training, 59(2), 159–176
Sari, M. E., & Prasetyo, M. (2022). Digital Skill Training And Its Impact On SME Innovation Performance: Evidence From Indonesia. Journal Of Small Business And Enterprise Development, 29(5), 805–823. Https:/Doi.Org/10.1108/JSBED-03-2021-0139
Setiawan, R., & Sulastri, L. (2023). The Role Of Digital Skills In Shaping Entrepreneurial Success Among Urban Youth: Evidence From Indonesia. Journal of Economic Innovation, 8(1), 44–58. Https:/Doi.Org/10.24002/Jie.V8i1.6102
Siregar, A., & Nurhalimah, I. (2019). Developing Entrepreneurial Orientation Among Millennials Through Digital-Based Training. Scientific Journal of Entrepreneurship, 8(1), 88–95.
Suharti, L., & Sirine, H. (2020). The Role Of Talent Development And Experiential Learning In Fostering Entrepreneurial Behavior: Evidence From Creative Business Students In Indonesia. Journal of Education and Entrepreneurship, 8(2), 87–97. Https:/Doi.Org/10.21831/Jpk.V8i2.3666
Villani, V., Presutti, M., & Majocchi, A. (2020). Talent Development And Entrepreneurial Orientation In Digital Ecosystems: A Resource-Based View Approach. Journal Of Business Research, 112, 209–218. Https:/Doi.Org/10.1016/J.Jbusres.2020.02.036
Wahyuni, S., & Astuti, M. (2021). Exploring Digital Competence As A Driver Of Entrepreneurial Mindset: A Study Of Indonesian Creativepreneurs. Journal Of Entrepreneurship Education, 24(4), 1–13. Https:/Doi.Org/10.51238/Jee.2021.2404
Widjaja, R. D., & Setiawan, D. (2021). The Influence Of HR Development On Entrepreneurial Orientation Of Creative Industry Actors In The Digital Era. Journal of Economics and Technology Management, 3(4), 245–260
Yusof, M., Rahman, A. R., & Salleh, F. (2022). Leadership-Focused Talent Development And Entrepreneurial Orientation Among Malaysian Youth. Asia Pacific Journal Of Innovation And Entrepreneurship, 16(1), 43–58. Https:/Doi.Org/10.1108/APJIE-05-2021-0064
Published
2025-08-31
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How to Cite
Kaligis, J. N., Rawis, J. A. M., Tumbelaka, S. S. X., & Karundeng, F. E. F. (2025). Talent Development Strategies to Enhance Entrepreneurial Orientation among Creative Digital Industry Actors in the Megamas Area of Manado. Quantitative Economics and Management Studies, 6(4), 647-658. https://doi.org/10.35877/454RI.qems4108
Copyright (c) 2025 Jenny Nancy Kaligis, Joulanda Altje Meiske Rawis, Steven Set Xaverius Tumbelaka
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