Factors That Affect The Consumptive Behavior of Paylater Users
https://doi.org/10.35877/454RI.qems3988
Keywords:
paylater, financial literacy, digital literacy, self-control, lifestyle, and financial behavior.
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Abstract
The rapid advancement of digital transformation has led to innovations in the financial sector, one of which is the paylater service. This service has significantly influenced financial behavior, particularly among millennials in Indonesia. Paylater allows consumers to make purchases immediately and defer payments with flexible terms, making it increasingly popular due to its accessibility. The growing adoption of this service reflects a consumerist trend that may contribute to increased debt, especially in urban areas. This study aims to examine the influence of financial literacy, digital literacy, self-control, lifestyle, and financial behavior on consumer behavior in using paylater services among millennials in Bogor City. A quantitative approach was employed, involving a sample of 280 respondents from diverse age groups, occupations, and educational backgrounds. Data were collected through questionnaires and analyzed using the SEM-PLS technique with SmartPLS. The findings indicate that financial literacy, lifestyle, self-control, and financial behavior have a significant positive impact on consumer behavior, whereas digital literacy does not show a significant influence. This study provides important implications for paylater service providers, the government, and society to enhance financial literacy and self-control, promote responsible lifestyle and financial behaviors, and encourage the wise use of paylater services.
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Hamdani, M. (2018). ANALISIS TINGKAT LITERASI KEUANGAN DAN PENGARUHNYA TERHADAP PERILAKU KEUANGAN PADA MAHASISWA PRODI MANAJEMEN UNIVERSITAS TERBUKA | Hamdani | Jurnal Bakti Masyarakat Indonesia. Jurnal Bakti Masyarakat Indonesia , 1(1), 139–145. https://journal.untar.ac.id/index.php/baktimas/article/view/1889/1051
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Puteri, H. E., Arinda, N., Dewi, S., & Sari, G. (2022). Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials. European Journal of Humanities and Social Sciences, 2(6), 118–129. https://doi.org/10.24018/ejsocial.2022.2.6.361
Putri, N. M. E., & Andarini, S. (2022). Pengaruh Self Control dan Financial Attitude terhadap Financial Management Behavior pengguna Layanan Buy Now Pay Later. Jurnal Ekonomi Akuntansi Dan Manajemen, 21(1), 60. https://doi.org/10.19184/jeam.v21i1.30594
Rahman, M., Isa, C. R., Masud, M. M., Sarker, M., & Chowdhury, N. T. (2021). The role of financial behaviour, financial literacy, and financial stress in explaining the financial well-being of B40 group in Malaysia. Future Business Journal, 7(1). https://doi.org/10.1186/s43093-021-00099-0
Rey-Ares, L., Fernández-López, S., Castro-González, S., & Rodeiro-Pazos, D. (2021). Does self-control constitute a driver of millennials’ financial behaviors and attitudes? Journal of Behavioral and Experimental Economics , 93. https://doi.org/10.1016/j.socec.2021.101702
RRI. (2024). DPRD Kota Bogor Terus Perangi Jerat Pinjol. RRI. https://www.rri.co.id/hukum/899257/dprd-kota-bogor-terus-perangi-jerat-pinjol
Rumayya, Sari, F. R., Wahyuni, E., Rohman, M. S., Arini, H. R. B., & Agusti, K. S. (2020). Persepsi Pasar Terhadap Pemanfaatan Fitur Pembayaran Paylater -Laporan Penelitian. Research Institute of Socio-Economic Development, 1–43.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial Least Squares Structural Equation Modeling. Handbook of Market Research, 587–632. https://doi.org/10.1007/978-3-319-57413-4_15
Setiawati, D. E., & Alam, I. A. (2024). The Effect of Income and Financial Literacy on the Consumptive Behavior of Shopee Paylater Users in Generation Z in Bandar Lampung City. International Journal Of Education, Social Studies, And Management (IJESSM), 3(3), 84–95. https://doi.org/10.52121/ijessm.v3i3.198
Strömbäck, C., Lind, T., Skagerlund, K., Västfjäll, D., & Tinghög, G. (2017). Does self-control predict financial behavior and financial well-being? Journal of Behavioral and Experimental Finance, 14, 30–38. https://doi.org/10.1016/j.jbef.2017.04.002
Sulistianingsih, H., Maivalinda, M., & Riski, T. R. R. R. (2021). Dampak Literasi Digital Dan Faktor Demografi Terhadap Perilaku Keuangan Pinjaman Online Di Masa Pandemi Covid-19. JAZ:Jurnal Akuntansi Unihaz, 4(2), 259. https://doi.org/10.32663/jaz.v4i2.2450
Suryanto. (2017). Pola Perilaku Keuangan Mahasiswa Di Perguruan Tinggi. Jurnal Ilmu Politik Dan Komunikasi, 7(1), 11–20.
Tangney, J. P., Boone, A. L., & Baumeister, R. F. (2018). High self-control predicts good adjustment, less pathology, better grades, and interpersonal success. Self-Regulation and Self-Control: Selected Works of Roy F. Baumeister, 72(2), 173–212. https://doi.org/10.4324/9781315175775
Untari, P. H. (2024). Jumlah Pengguna Paylater Didominasi Generasi Milenial, Kedua Gen Z. Finansial.Bisnis.Com. https://finansial.bisnis.com/read/20240307/563/1747389/jumlah-pengguna-paylater-didominasi-generasi-milenial-kedua-gen-z
Usman, O., & Izhari, N. (2020). The Effect of Family Environment, Peers, Self-Control and Financial Literacy on Consumptive Behavior of Students. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3638817
Widayat, A., & Nengzih, N. (2023). The Effect of Financial Literacy, Financial Behavior, and Quality of Accounting Learning on Consumptive Behavior (Case Study on Accounting Students at Private Higher Education Jakarta). Saudi Journal of Economics and Finance, 7(10), 422–431. https://doi.org/10.36348/sjef.2023.v07i10.002
Widyakto, A., Liana, Z. W., & Rinawati, T. (2022). Pengaruh literasi keuangan, sikap keuangan, dan gaya hidup terhadap perilaku keuangan mahasiswa Manajemen kelas karyawan Fakultas Ekonomi Universitas Semarang angkatan 2019/2020. Diponegoro International Journal of Business, 5(1), 33–46.
Zainudin, R., Mahdzan, N. S., & Yeap, M. Y. (2019). Determinants of credit card misuse among Gen Y consumers in urban Malaysia. International Journal of Bank Marketing, 37(5), 1350–1370. https://doi.org/10.1108/IJBM-08-2018-0215
Alfinna, F. C., Purwidianti, W., Handayani, E., & Endratno, H. (2023). Consumptive Behavior: Are Financial Literacy, Electronic Money, Lifestyle, and Self-Control Necessary? South Asian Journal of Social Studies and Economics, 20(4), 113–123. https://doi.org/10.9734/sajsse/2023/v20i4747
Bayu Surindra. (2022). The Influence of Economic Literacy and Digital Literacy on Consumptive Behaviour of Students. International Journal Of Humanities Education and Social Sciences (IJHESS), 1(5). https://doi.org/10.55227/ijhess.v1i5.143
Eka, R. (2021). Fintech Report 2021: The Convergence of (Digital) Financial Financial. Daily Social, 57. https://dailysocial.id/research/fintech-report-2021
Ela, D. (2018). Perilaku Konsumen (Perilaku konsumen). Cv Budi Utama, 5 No.(september), 5–299. https://www.academia.edu/37610166/PERILAKU_KONSUMEN_PERILAKU_KONSUMEN_MAKALAH_PERILAKU_KONSUMEN
Fariana, R. E., Surindra, B., & Arifin, Z. (2021). The Influence of Financial Literacy, Lifestyle and Self-Control on the Consumption Behavior of Economic Education Student. International Journal of Research and Review, 8(8), 496–503. https://doi.org/10.52403/ijrr.20210867
Fauziah, S. N., Prayitno, P. H., Wahyono, H., & Inayati, R. (2023). The Effect of Financial Literacy and Self-Control on Consumptive Behavior with Paylater as a Mediating Variable. Jurnal Manajemen Dan Kewirausahaan, 11(1), 66–78. https://doi.org/10.26905/jmdk.v11i1.10209
Ghozali Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25 (Sembilan). In Semarang, Universitas Diponegoro.
Gunawan, A., & Faadillah Carissa, A. (2021). the Effect of Financial Literature and Lifestyle on Student Consumption Behavior. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 1(1), 79–86. https://doi.org/10.54443/ijebas.v1i1.26
Hamdani, M. (2018). ANALISIS TINGKAT LITERASI KEUANGAN DAN PENGARUHNYA TERHADAP PERILAKU KEUANGAN PADA MAHASISWA PRODI MANAJEMEN UNIVERSITAS TERBUKA | Hamdani | Jurnal Bakti Masyarakat Indonesia. Jurnal Bakti Masyarakat Indonesia , 1(1), 139–145. https://journal.untar.ac.id/index.php/baktimas/article/view/1889/1051
Henseler, J., & Sarstedt, M. (2013). Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, 28(2), 565–580. https://doi.org/10.1007/s00180-012-0317-1
K, O. J. (2020). Survei Nasional Literasi dan Inklusi Keuangan 2019. Survei Nasional Literasi Dan Inklusi Keuangan 2019, 2019. https://www.ojk.go.id/id/berita-dan-kegiatan/publikasi/Pages/Survei-Nasional-Literasi-dan-Inklusi-Keuangan-2019.aspx
KOMINFO. (2022). Indeks Literasi Digital Nasional. Kominfo, 19, 1–24. https://survei.literasidigital.id/indeks-literasi-digital-nasional
Neumann, M. M., Finger, G., & Neumann, D. L. (2017). A Conceptual Framework for Emergent Digital Literacy. Early Childhood Education Journal, 45(4), 471–479. https://doi.org/10.1007/s10643-016-0792-z
Ningsih Wijaya, A., Hanik, U., Wulandari, W., Nabila, N., & Kustina, L. (2024). Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, Risiko dan Keamanan Terhadap Impulse Buying Pengguna Spaylater di Kabupaten Bekasi. GLOBAL: Jurnal Lentera BITEP, 2(01), 28–41. https://doi.org/10.59422/global.v2i01.185
OECDOECD. (2020). OECD/INFE 2020 International Survey of Adult Financial Literacy. (2020). OECD/INFE 2020 International Survey of Adult Financial Literacy. OECD/INFE 2020 International Survey of Adult Financial Literacy, 78. www.oecd.org/financial/education/launchoftheoecdinfeglobalfinancialliteracysurveyreport.htm
Otoritas Jasa Keuangan Republik Indonesia. (2016). Peraturan Otoritas Jasa Keuangan Nomor 77 /POJK.01/2016 Tentang Layanan Pinjam Meminjam Uang Berbasis Teknologi Informasi. Otoritas Jasa Keuangan, 1–29.
Pramudi, R. Y. (2015). Pengaruh Gaya Hidup Konsumtif Dan Kelompok Referensi Terhadap Keputusan Pembelian Kosmetik Lokal. Jurnal Riset Ekonomi Dan Manajemen, 15(2), 280. https://doi.org/10.17970/jrem.15.150206.id
Puteri, H. E., Arinda, N., Dewi, S., & Sari, G. (2022). Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials. European Journal of Humanities and Social Sciences, 2(6), 118–129. https://doi.org/10.24018/ejsocial.2022.2.6.361
Putri, N. M. E., & Andarini, S. (2022). Pengaruh Self Control dan Financial Attitude terhadap Financial Management Behavior pengguna Layanan Buy Now Pay Later. Jurnal Ekonomi Akuntansi Dan Manajemen, 21(1), 60. https://doi.org/10.19184/jeam.v21i1.30594
Rahman, M., Isa, C. R., Masud, M. M., Sarker, M., & Chowdhury, N. T. (2021). The role of financial behaviour, financial literacy, and financial stress in explaining the financial well-being of B40 group in Malaysia. Future Business Journal, 7(1). https://doi.org/10.1186/s43093-021-00099-0
Rey-Ares, L., Fernández-López, S., Castro-González, S., & Rodeiro-Pazos, D. (2021). Does self-control constitute a driver of millennials’ financial behaviors and attitudes? Journal of Behavioral and Experimental Economics , 93. https://doi.org/10.1016/j.socec.2021.101702
RRI. (2024). DPRD Kota Bogor Terus Perangi Jerat Pinjol. RRI. https://www.rri.co.id/hukum/899257/dprd-kota-bogor-terus-perangi-jerat-pinjol
Rumayya, Sari, F. R., Wahyuni, E., Rohman, M. S., Arini, H. R. B., & Agusti, K. S. (2020). Persepsi Pasar Terhadap Pemanfaatan Fitur Pembayaran Paylater -Laporan Penelitian. Research Institute of Socio-Economic Development, 1–43.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial Least Squares Structural Equation Modeling. Handbook of Market Research, 587–632. https://doi.org/10.1007/978-3-319-57413-4_15
Setiawati, D. E., & Alam, I. A. (2024). The Effect of Income and Financial Literacy on the Consumptive Behavior of Shopee Paylater Users in Generation Z in Bandar Lampung City. International Journal Of Education, Social Studies, And Management (IJESSM), 3(3), 84–95. https://doi.org/10.52121/ijessm.v3i3.198
Strömbäck, C., Lind, T., Skagerlund, K., Västfjäll, D., & Tinghög, G. (2017). Does self-control predict financial behavior and financial well-being? Journal of Behavioral and Experimental Finance, 14, 30–38. https://doi.org/10.1016/j.jbef.2017.04.002
Sulistianingsih, H., Maivalinda, M., & Riski, T. R. R. R. (2021). Dampak Literasi Digital Dan Faktor Demografi Terhadap Perilaku Keuangan Pinjaman Online Di Masa Pandemi Covid-19. JAZ:Jurnal Akuntansi Unihaz, 4(2), 259. https://doi.org/10.32663/jaz.v4i2.2450
Suryanto. (2017). Pola Perilaku Keuangan Mahasiswa Di Perguruan Tinggi. Jurnal Ilmu Politik Dan Komunikasi, 7(1), 11–20.
Tangney, J. P., Boone, A. L., & Baumeister, R. F. (2018). High self-control predicts good adjustment, less pathology, better grades, and interpersonal success. Self-Regulation and Self-Control: Selected Works of Roy F. Baumeister, 72(2), 173–212. https://doi.org/10.4324/9781315175775
Untari, P. H. (2024). Jumlah Pengguna Paylater Didominasi Generasi Milenial, Kedua Gen Z. Finansial.Bisnis.Com. https://finansial.bisnis.com/read/20240307/563/1747389/jumlah-pengguna-paylater-didominasi-generasi-milenial-kedua-gen-z
Usman, O., & Izhari, N. (2020). The Effect of Family Environment, Peers, Self-Control and Financial Literacy on Consumptive Behavior of Students. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3638817
Widayat, A., & Nengzih, N. (2023). The Effect of Financial Literacy, Financial Behavior, and Quality of Accounting Learning on Consumptive Behavior (Case Study on Accounting Students at Private Higher Education Jakarta). Saudi Journal of Economics and Finance, 7(10), 422–431. https://doi.org/10.36348/sjef.2023.v07i10.002
Widyakto, A., Liana, Z. W., & Rinawati, T. (2022). Pengaruh literasi keuangan, sikap keuangan, dan gaya hidup terhadap perilaku keuangan mahasiswa Manajemen kelas karyawan Fakultas Ekonomi Universitas Semarang angkatan 2019/2020. Diponegoro International Journal of Business, 5(1), 33–46.
Zainudin, R., Mahdzan, N. S., & Yeap, M. Y. (2019). Determinants of credit card misuse among Gen Y consumers in urban Malaysia. International Journal of Bank Marketing, 37(5), 1350–1370. https://doi.org/10.1108/IJBM-08-2018-0215
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2025-08-31
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Jamot Parasian Tambunan, P., Mulyati, H., & Anggraeni, E. (2025). Factors That Affect The Consumptive Behavior of Paylater Users . Quantitative Economics and Management Studies, 6(4), 501-517. https://doi.org/10.35877/454RI.qems3988
Copyright (c) 2025 Parada Jamot Parasian Tambunan, Heti Mulyati, Elisa Anggraeni
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