Digital Literacy, Environment, and E-Commerce Use Toward Digital Entrepreneurial Intentions via Social Media among Generation Z Students
DOI:
https://doi.org/10.35877/454RI.qems3853Keywords:
Digital Literacy, Environment, E-Commerce, Digital Entrepreneurial Intentions, Social MediaAbstract
The rapid development of digital technology is reshaping entrepreneurial landscapes, particularly among Generation Z students who are highly engaged with digital platforms. This study investigates the influence of digital literacy, environmental factors, and e-commerce usage on digital entrepreneurial intentions, with social media serving as a mediating variable. A quantitative descriptive-explanatory approach was employed, involving 105 Generation Z student respondents selected through proportional random sampling. The findings reveal that digital literacy, environment, and e-commerce use have a significant impact on digital entrepreneurial intentions, both directly and indirectly through social media. Social media enhances the connection between these factors and entrepreneurial intentions by providing a platform for idea sharing, business promotion, and networking. These insights highlight the importance of integrating digital competencies and social media utilization into entrepreneurship education to cultivate innovative and digitally empowered young entrepreneurs.
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DataReportal. (2024). Digital 2024: Global Overview Report. We Are Social and Hootsuite.
Dewi Agustia. (2021). Sikap Dan Motivsi Terhadap Minat.
Dinata, K. B. (2021). Analisis Kemampuan Literasi Digital Mahasiswa. Edukasi: Jurnal Pendidikan, 19(1), 105. https://doi.org/10.31571/edukasi.v19i1.2499
GEM. (2021). Global Entrepreneurship Monitor 2021 Global Report. Opportunity Amid Disruption. London: Global Entrepreneurship Research Association.
Halim, A., & Sulaiman, S. (2019). The Influence of Environmental Factors on Digital Entrepreneurship in Indonesia. Journal of Entrepreneurial Studies, 14(1), 80–95.
Hidayati, Wediawati, B., & Sari, N. (2023). Pengaruh Literasi Kewirausahaan Dan Literasi Digital Terhadap Minat Berwirausaha Dibidang Start-Up (Studi Pada Mahasiswa Program Studi Manajemen Kosentrasi Kewirausahaan Fakultas Ekonomi Dan Bisnis Universitas Jambi). Jurnal Dinamika Manajemen, 11(1), 38–45. https://mail.online-journal.unja.ac.id/jmbp/article/view/26502%0Ahttps://mail.online-journal.unja.ac.id/jmbp/article/download/26502/15924
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Khoiriyah, R., Sudarno, S., & Setyowibowo, F. (2022). Pengaruh Literasi Digital, Efikasi Diri dan Lingkungan Terhadap Intensi Berwirausaha E-Business Mahasiswa Pendidikan Ekonomi Universitas Sebelas Maret. Jurnal Pendidikan Ekonomi (JUPE), 10(3), 181–193. https://doi.org/10.26740/jupe.v10n3.p181-193
Kim, K., Lee, D., & Contractor, N. S. (2021). Social Media and Entrepreneurial Intentions Among Youth. Journal of Business Research, 123(3), 567–578.
Kurniawan, H., & Sari, R. (2020). Effective Use of E-commerce and Social Media in Online Business Development. International Journal of Marketing and Sales, 12(2), 67–69.
Martin, A., & Grudziecki, J. (2018). DigEuLit: Concepts and Tools for Digital Literacy Development. Nnovations in Education and Teaching International, 55(5), 490–500.
Mutiah, R. L. A. (2022). Pengaruh Digital Literacy Dan Penggunaan E-Commerce Terhadap Minat Berwirausaha Digital ( Digital Entrepreneurship ) Pada Mahasiswa Tadris Ips Uin Syarif Hidayatullah Jakarta Program Studi Tadris Ilmu Pengetahuan Sosial Fakultas Ilmu Tarbiyah Dan Keguruan. In Naskah Publikasi Universitas Islam Negeri.
Nasir, R., Huda, M., & Rahman. (2020). Digital Journal of InnLiteracy and Its Impacts on Entrepreneurial Competence. International Journal of Innovation and Learning, 28(4), 332–345.
Ningsih, R. S., & Wahyudi, H. D. (2023). Pengaruh Karakter Entrepreneur, Literasi Digital, dan Lingkungan Sosial terhadap Minat Berwirausaha Siswa Kelas XI SMK Pawyatan Daha 1 Kediri. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen Dan Keuangan, 8(1), 69–84. https://doi.org/10.26740/jpeka.v8n1.p69-84
Omer, M., & Abed, R. (2020). The Impact of Digital Literacy on Entrepreneurial Competency of Youth in the Digital Era. Journal of Business and Technology, 22(3), 99–115.
Pratama, I., & Firdaus, F. (2017). Digital Literacy and Its Role in Entrepreneurship Education. Jurnal Pendidikan Ekonomi, 11(2), 45–58.
Putri, S., Andriani, R., & Rachmawati, T. (2022). The Role of Social Media in Enhancing Entrepreneurial Intentions Among Indonesian Students. Jurnal Ekonomi Digital, 5(2), 120–135.
Rahman, M., Akhtar, N., & Saleem, I. (2021). Role of Digital Tools in Shaping Entrepreneurial Intentions of Youth. International Journal of Entrepreneurship and Small Business, 45(2), 123–140.
Sarahana Filia, Siti Rodiah, S. S. (2024). Pengaruh literasi digital, media sosial dan pengetahuan kewirausahaan terhadap minat berwirausaha mahasiswa akuntansi Universitas Muhammadiyah Riau. Jurnal Computer Science and Information Technology (CoSciTech), 5(1), 144–150.
Sari, S., & Budi, Y. (2020). The Effect of Digital Literacy on Social Media Marketing and Entrepreneurial Success. Jurnal Ekonomi Dan Bisnis, 18(2), 235–249.
Sharma, S., Joshi, S., & Luthra, S. (2020). Digital Entrepreneurship: Trends and Future Directions. Journal of Business Research, 112, 1–9.
Suryanto, T., Darmi, E., & Putri, A. R. (2021). Pengaruh Lingkungan Sosial terhadap Intensi Kewirausahaan Digital. Jurnal Manajemen Bisnis, 7(1), 45–62.
Susanto. (2021). Peran Komunikasi dalam Keberhasilan Proyek. Jurnal Komunikasi Dan Manajemen, 15(2), 75–89. https://doi.org/10.24912/jmk.v4i1.17171
Wahida, A., & Madrianah, M. (2023). Pengaruh Literasi Ekonomi Dan Penggunaan Media Sosial Instagram Terhadap Minat Berwirausaha. AkMen JURNAL ILMIAH, 20(1), 84–93. https://doi.org/10.37476/akmen.v20i1.3757
Wijaya, A., & Tamtomo, B. (2020). Social Media as a Business Platform: Trends and Opportunities in Indonesia. Journal of Digital Marketing, 11(1), 10–22.
Xu, Z., Zheng, X., & Peng, X. (2019). E-commerce Adoption and SME Performance: Evidence from Emerging Economies. Technological Forecasting and Social Change. 145(57–65).
Yuliana, M., & Oktaviani, D. (2021). E-commerce and Social Media as Complementary Tools for Digital Business. Journal of Business and Information Technology, 8(4), 45–47.
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Published
2025-02-28
How to Cite
Isma, A., Hajar Dewantara, Andi Naila Quin Azisah Alisyahbana, & Salim Diarra. (2025). Digital Literacy, Environment, and E-Commerce Use Toward Digital Entrepreneurial Intentions via Social Media among Generation Z Students. Quantitative Economics and Management Studies, 6(1), 57–68. https://doi.org/10.35877/454RI.qems3853
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