Analysis of Business Development Strategies in Improving the Economic Welfare of Shrimp Pond Farmers at Gebang District of North Sumatera

Vanya Aprilla; Muhammad Ikhsan Harahap; Budi Dharma

doi:10.35877/454RI.qems2835

Vanya Aprilla Faculty of Economics and Islamic Business, UIN Sumatera Utara, Medan, Indonesia (ID)
Muhammad Ikhsan Harahap Faculty of Economics and Islamic Business, UIN Sumatera Utara, Medan, Indonesia (ID)
Budi Dharma Faculty of Economics and Islamic Business, UIN Sumatera Utara, Medan, Indonesia (ID)

https://doi.org/10.35877/454RI.qems2835

Keywords: shrimp pond cultivation, welfare, benefits, business development strategy

Viewed = 0 time(s)

Abstract

The aim of this research is to examine the shrimp farming industry in Gebang District by analyzing internal and external factors affecting the business, proposing strategies for development, and evaluating the economic welfare of shrimp farmers. Employing a descriptive research methodology with a quantitative approach, data were collected through interviews and questionnaires. Informants were selected using purposive sampling, a non-probability technique, with five informants chosen based on specific criteria. Data analysis utilized the SWOT technique. Findings reveal that the IFAS matrix score is 3.77 and the EFAS matrix score is 4.13. These scores indicate that the shrimp farming industry in Gebang District is best suited to an SO (Growth-Oriented) strategy. This involves optimizing the use of extensive and strategic land to maximize profits, developing and training human resources to enhance farmers' knowledge, and improving facilities and infrastructure to boost production quality and, consequently, selling prices.

References

Agung, I. A. A. (2018). Analisis SWOT (Kajian Perencanaan Model, Strategi, dan Pengembangan Usaha).

Asaf, R. (2019). Analisis Resiko Produksi Dan Pendapatan Pada Usaha Budi Daya Tambak Udang Windu Di Kabupaten Kotabaru, Provinsi Kalimantan Selatan. Jurnal Sosial Ekonomi Kelautan Dan Perikanan, 14(2), 125. https://doi.org/10.15578/jsekp.v14i2.6836

Boari, Y. (2022). Peran Kelompok Usaha Nelayan Dalam Meningkatkan Pendapatan Nelayan Di Desa Adoki Distrik Yendidori Kabupaten Biak Numfor. Journal of Economics Review (JOER), 2(2), 61–73. https://doi.org/10.55098/joer.2.2.61-73

Diana, I. N. (2022). Peningkatan Kesejahteraan Ekonomi Masyarakat Pesisir melalui Budidaya Ikan Bandeng dalam Perspektif Maqasid Syariah ( Studi Kasus Desa Segoro Tambak). Al Iqtishod: Jurnal Pemikiran Dan Penelitian Ekonomi Islam, 10(2), 1–15. https://doi.org/10.37812/aliqtishod.v10i2.539

Iqbal Irfany, M. (2022). Challenges in Developing Integrated Halal Industry in Indonesia. Halal Tourism and Pilgrimage, 2(1). https://doi.org/10.58968/htp.v2i1.114

Khayesi, M., & Wegulo, F. N. (Eds. . (2022). The Palgrave Handbook of Urban Development Planning in Africa. Palgrave Macmillan.

Komariah, K. (2022). Peran Kewirausahaan Dalam Meningkatkan Kesejahteraan Masyarakat UMKM Menurut Perspektif Ekonomi Islam. Jurnal Ilmiah Ekonomi Islam, 8(3), 3703. https://doi.org/10.29040/jiei.v8i3.6597

Lukman, M. (2024). Peran Infrastruktur Hijau Perkotaan dalam Meningkatkan Kualitas Udara di Jakarta. Jurnal Unitek, 17(1), 2580–2582.

Medan, B. kota. (2024). Publikasi Statistik Berita Resmi Statistik. 1–3.

Musman, H. A., & Sukrino. (2019). Analisis Faktor-faktor yang Mempengaruhi Pendapatan Petani Tambak Udang di Kecamatan Topoyo Kabupaten Mamuju Tengah. Jurnal Ilmiah Ilmu Manajemen STIE Muhammadiyah Mamuju, 1(1), 116–117.

Nasution, M. (2022). Potensi Dan Tantangan Blue Economy Dalam Mendukung Pertumbuhan Ekonomi Di Indonesia: Kajian Literatur. Jurnal Budget : Isu Dan Masalah Keuangan Negara, 7(2), 340–363. https://doi.org/10.22212/jbudget.v7i2.136

Rusydi, I. (2022). Aplikasi Mashlahat Dalam Transaksi Ekonomi Syariah Kontemporer Di Indonesia Perspektif Legislasi. Al-Afkar, Journal For Islamic Studies, 5(4), 190–206. https://doi.org/10.31943/afkarjournal.v5i4.351

Saputra, F. (2022). The Concept of Lakatosian Social Welfare in Maqashid Shariah Perspective. Islamic Review: Jurnal Riset …, 11. https://doi.org/10.35878/islamicreview.v11.i2.468

Sugiyono. (2018). Analisis Data Kualitatif. Research Gate, March, 1–9.

Sutoyo, I. (2021). Dampak usaha tanbak udang dalam meningkatkan kesejahteraan ekonomi masyarakat. In Angewandte Chemie International Edition, 6(11), 951–952. (Issue Mi).

Syahputra, A. (2022). Praktek Bisnis Maslahat Dalam Perspektif Musannif. Al-Mashrafiyah: Jurnal Ekonomi, Keuangan, Dan Perbankan Syariah, 6(1), 28–40. https://doi.org/10.24252/al-mashrafiyah.v6i1.27471

Yuniati, R. A. N., & Rahman, F. (2017). SWOT Analysis Potensi dan Strategi Pengembangan Bisnis pada Cluster Sektor Perikanan Laut Kabupaten Kota. Seminar Nasional Maritim, 1509, 24–30. https://journal.ppns.ac.id/index.php/SeminarMASTER/article/view/272

Yusnaidi. (2022). Al-Ribhu (Keuntungan) Dan Ketentuannya Dalam Fiqh Islam. El-Hadhanah : Indonesian Journal Of Family Law And Islamic Law, 2(1), 77–90. https://doi.org/10.22373/hadhanah.v2i1.1702

Zulfa, L. Z. (2022). Analisis Pengaruh Faktor-Faktor Modal Manusia Terhadap Produktivitas Tenaga Kerja Industri Kendang Jimbe. Journal of Development Economic and Social Studies, 1(4), 550–560.