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Articles | 2024-04-30

The Influence of Innovation Strategy on Sustainable Competitive Advantage

Try Ayu Nuragita, Siti Nursyamsiah
Quantitative Economics and Management Studies, Vol. 5 No. 2 (2024), pp. 223-232 https://doi.org/10.35877/454RI.qems2483 Published: 2024-04-30
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Abstract

This study examines the influence of innovation strategy on sustainable competitive advantage through a functional innovation approach, innovation process, and innovation system. This research utilized survey data conducted on MSMEs in Yogyakarta with a total sample of 95 respondents. In order to answer the research hypothesis, this study employed the Partial Least Square Structural Equation Modeling (PLS-SEM) analysis tool using SmartPLS tools. The results of the study indicate that there is an influence of innovation strategy on the innovation process and system, as well as the influence of the innovation process and system on sustainable competitive advantage. This research has contributed to the development of innovation strategies in building sustainable competitive advantage in MSMEs.

Keywords

Innovation Strategy, Innovation Process, Innovation System, and Sustainability Competitive Advantage

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How to Cite

Nuragita, T. A., & Nursyamsiah, S. (2024). The Influence of Innovation Strategy on Sustainable Competitive Advantage. Quantitative Economics and Management Studies, 5(2), 223–232. https://doi.org/10.35877/454RI.qems2483