The Effect of E-wom on Purchase Intention Mediated by Information Usefulness and Information Adoption (A Study on Skintific Products)
https://doi.org/10.35877/454RI.qems1770
Keywords:
Skintific, eWOM, Information adoption model, Purchase intention, Electronic word-of-mouth
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Abstract
The growing public use of social media presents businesses with marketing opportunities. Businesses can use social media activities or e-WOM, as it is more commonly known to increase their promotional network. This study aimed to determine the effect of Electronic Word of Mouth (e-WOM) on purchase intention for Skintific products. This study employed the information adoption model, which was widely used in earlier e-WOM studies, to analyze the effect of e-WOM. The research method used in this study is quantitative. The population in this study comprised Skintific product customers or people who knew the Skintific brand. We asked 202 people to fill out a survey on Google Forms that followed specific rules. We used a tool called Smart PLS to analyze the data, called PLS-SEM. We discovered that when people learn about something, they are more likely to want to buy it.
References
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Munadie, Nur Arif, & Widodo, Teguh. (2019). Anteseden yang mempengaruhi mobile game loyalty dan dampaknya terhadap in-app purchase intention. BISMA (Bisnis Dan Manajemen), 11(2), 131–154.
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Santoso, Tri, & Susilowati, Dewi. (2021). Analisa Pengaruh Electronic Word Of Mouth pada Media Sosial Terhadap Keputusan Pembelian. Profitabilitas, 1(2), 95–101.
Sugiono. (2019). Metode Penelitian Kuantitatif dan Kualitatif. Bandung: Alfabeta.
Sulthana, A. Navitha, & Vasantha, S. (2019). Influence of electronic word of mouth eWOM on purchase intention. International Journal of Scientific & Technology Research, 8(10), 1–5.
Sussman, Stephanie Watts, & Siegal, Wendy Schneier. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47–65.
Tranggono, Retno Iswari, & Latifah, Fatma. (2007). Buku pegangan ilmu pengetahuan kosmetik. Jakarta: PT. Gramedia Pustaka Utama, 3(47), 58–59.
Widodo, Teguh, & Utami, Ni Kadek Wahyu. (2021). Repurchase Intentions on Zalora Indonesia: The Role of Trust, E-Commerce and Product Evaluation. Jurnal Manajemen Bisnis, 8(2), 339–351.
Xie, Hui Jimmy, Miao, Li, Kuo, Pei Jou, & Lee, Bo Youn. (2011). Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition. International Journal of Hospitality Management, 30(1), 178–183.
Yones, Prily Calista Putri, & Muthaiyah, Saravanan. (2022). eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review.
Ariyani, Tri, & Irawanto, Dodi Wirawan. (2014). THE ROLE OF PERCEIVED PRODUCT ATTRIBUTES AND BRAND AWARENESS IN CREATING CONSUMER PURCHASE INTENTION ON LOCAL FASHION BRAND (Empirical Study on Potential Consumer of Screamous Clothing-Retail Company, Malang). Jurnal Ilmiah Mahasiswa FEB, 3(1).
BEAUTYNESIA. (2022). Viral di TikTok, 5 Produk Skintific Asal Kanada Ini Bisa Mengatasi Skin Barrier sampai Jerawat! Retrieved February 4, 2022, from https://www.beautynesia.id/beauty/viral-di-tiktok-5-produk-skintific-asal-kanada-ini-bisa-mengatasi-skin-barrier-sampai-jerawat/b-250639#:~:text=Salah satu brand yang populer,yang kini booming di TikTok.
CHANDRA, Zahra Aqilla Putri. (2023). The Effect of Social Media Influencer on Purchase Intention with Brand Image and Customer Engagement as Intervening Variables. Quality-Access to Success, 24(192).
CNBC Indonesia. (2022). Industri Kecantikan Tahan Krisis, Laris Manis Meski Pandemi. Retrieved November 4, 2022, from https://www.cnbcindonesia.com/lifestyle/20221104104902-33-385138/industri-kecantikan-tahan-krisis-laris-manis-meski-pandemi
Compas. (2022). Top 5 Brand Perawatan Wajah di E-commerce Indonesia dengan Penjualan di atas Rp 10 Miliar. Retrieved November 1, 2022, from https://compas.co.id/article/top-5-brand-perawatan-wajah/
Erkan, Ismail, & Evans, Chris. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55.
Erkan, Ismail, & Evans, Chris. (2018). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617–632.
Filieri, Raffaele. (2015). What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68(6), 1261–1270.
Firamadhina, Fadhlizha Izzati Rinanda, & Krisnani, Hetty. (2020). Perilaku generasi Z terhadap penggunaan media sosial TikTok: TikTok sebagai media edukasi dan aktivisme. Share: Social Work Journal, 10(2), 199–208.
Ghozali, Imam. (2016). Aplikasi analisis multivariete dengan program IBM SPSS 23.
Ghozali, Imam, & Latan, Hengky. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program smartpls 3.0 untuk penelitian empiris. Semarang: Badan Penerbit UNDIP.
Girindra, Aisyiah, Weliangan, Hally, & Pardede, Yudit Oktaria K. (2019). Citra tubuh dan kepercayaan diri pada mahasiswa pengguna kosmetik wardah. Jurnal Psikologi, 11(2), 143–152.
Hair Jr, Joseph F., Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko, Danks, Nicholas P., & Ray, Soumya. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.
Hair Jr, Joseph, Hult, G. Toma. Thomas M., Ringle, Christian M., Sarstedt, Marko, Hair, Joseph F. Jr., Hult, G. Toma. Thomas M., Ringle, Christian M., & Sarstedt, Marko. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (Second). Los Angeles: SAGE, Publication, Inc.
Haque, Ahasanul, Kabir, S. M. H., Tarofder, Arun Kumar, Rahman, Mohammad Moshiur, & Almalmi, Abdulqader. (2020). WHAT IMPACT CONSUMERS’NEGATIVE EWOM PURCHASE INTENTION? EVIDENCE FROM MALAYSIA. International Journal of Advanced Science and Technology, 29(9s), 310–325.
Hu, Li tze, & Bentler, Peter M. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424.
Imam, Ghozali. (2014). Structural Equation Modeling Metode Alternatif dengan Partial Least Squares (PLS). Universitas Diponogoro: Semarang.
Indrawati, Ph D. (2015). Metode Penelitian Manajemen dan Bisnis Konvergensi Teknologi Komunikasi dan Informasi. Bandung: PT Refika Aditama.
Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, & Williams, Michael D. (2017). Electronic word of mouth (eWOM) in the marketing context: A state of the art analysis and future directions. Springer.
Iswara, IGAD, & Jatra, I. Made. (2017). Peran Brand Image Dalam Memediasi Pengaruh Electronic Word Of Mouth Terhadap Purchase Intention (Studi Kasus Pada Produk Smartphone Samsung di Kota Denpasar). EJurnal Manajemen Unud, 6(8), 3991–4018.
Kotler, P., & Keller, K. (2016). Marketing Management Edisi 15 Ebook. Pearson.
Lee, Sangjae, & Choeh, Joon Yeon. (2020). Using the social influence of electronic word-of-mouth for predicting product sales: The moderating effect of review or reviewer helpfulness and product type. Sustainability, 12(19), 7952.
Munadie, Nur Arif, & Widodo, Teguh. (2019). Anteseden yang mempengaruhi mobile game loyalty dan dampaknya terhadap in-app purchase intention. BISMA (Bisnis Dan Manajemen), 11(2), 131–154.
Ngarmwongnoi, Chananchida, Oliveira, João S., AbedRabbo, Majd, & Mousavi, Sahar. (2020). The implications of eWOM adoption on the customer journey. Journal of Consumer Marketing, 37(7), 749–759.
Pandjaitan, Dorothy Rouly Haratua. (2019). AN ANALYSIS OF BRAND AWARENESS INFLUENCE ON PURCHASE INTENTION IN BANDAR LAMPUNG CITY’S ONLINE TRANPORTATION SERVICE (Study on Y Generation Consumers). Economics and Business Solutions Journal, 3(2), 1–14.
Residona, Anisa Septaria. (2019). Pengaruh electronic word of mouth (ewom) terhadap purchase intention produk skincare dengan brand image sebagai variabel mediasi (Studi pada pengakses akun Instagram@ wardahbeauty di Kota Malang). Universitas Brawijaya.
Santoso, Tri, & Susilowati, Dewi. (2021). Analisa Pengaruh Electronic Word Of Mouth pada Media Sosial Terhadap Keputusan Pembelian. Profitabilitas, 1(2), 95–101.
Sugiono. (2019). Metode Penelitian Kuantitatif dan Kualitatif. Bandung: Alfabeta.
Sulthana, A. Navitha, & Vasantha, S. (2019). Influence of electronic word of mouth eWOM on purchase intention. International Journal of Scientific & Technology Research, 8(10), 1–5.
Sussman, Stephanie Watts, & Siegal, Wendy Schneier. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47–65.
Tranggono, Retno Iswari, & Latifah, Fatma. (2007). Buku pegangan ilmu pengetahuan kosmetik. Jakarta: PT. Gramedia Pustaka Utama, 3(47), 58–59.
Widodo, Teguh, & Utami, Ni Kadek Wahyu. (2021). Repurchase Intentions on Zalora Indonesia: The Role of Trust, E-Commerce and Product Evaluation. Jurnal Manajemen Bisnis, 8(2), 339–351.
Xie, Hui Jimmy, Miao, Li, Kuo, Pei Jou, & Lee, Bo Youn. (2011). Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition. International Journal of Hospitality Management, 30(1), 178–183.
Yones, Prily Calista Putri, & Muthaiyah, Saravanan. (2022). eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review.
Published
2023-05-31
Issue
Section
Articles
How to Cite
Widodo, T., & Hadinda Marchelina Putri Salamah, A. (2023). The Effect of E-wom on Purchase Intention Mediated by Information Usefulness and Information Adoption (A Study on Skintific Products). Quantitative Economics and Management Studies, 4(4), 683-696. https://doi.org/10.35877/454RI.qems1770
